S2 Groupe Turns 1 (Come Celebrate with me!)

Posted on by Selena Soo, in 'Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

I celebrated my 31st birthday this past Sunday with 10 of my close girlfriends.

We had a garden dinner party, followed by birthday cake and champagne at my place. There were also fireworks that evening — such a nice surprise!

I’ve included some photos from my birthday at the bottom of the email.

On a related note, my business turned 1 year old this summer – yay!


I’m excited to celebrate & I am planning a party on Thursday, July 25th from 6:30 – 8:30pm.

I would love to see you there!

It’ll be fun to connect in person, and you’ll also get to meet a few of my favorite entrepreneurial friends + my fabulous summer interns.

RSVP here and I’ll send you the location details.

Talk soon!





Where did the summer go? (plus fun 30-day challenge)

Posted on by Selena Soo, in 'Empowerment, Self-care'

Photo credit: Stephanie Badin

I can’t believe June is coming to an end! We spend all winter waiting to switch our boots for sandals and sweaters for t-shirts, only to see summer flying by.

Since summer only comes once a year, I’ve been trying to make a more conscious effort to build some R&R time into my schedule.

Because I’m so passionate about my business, I feel like my work is play. However, I have to remind myself that it’s important to take a true mental break & put away the laptop once the weekend rolls around!

Last Sunday I was at Prospect Park with a group of friends, including Nathalie Lussier and her cute pup Millie. Nathalie is a business strategist and digital visionary, who is also super sweet and passionate about her work.

Nathalie Lussier and me with her cute pup Millie


Taking a break with Nathalie was incredibly healthy. It gave me the time to enjoy the beautiful weather and the company of my friends. But it was also great because by the time I got home, I felt refreshed and ready to take on the week ahead.

For those looking to build more relaxation into your summer, here’s a mini list of things you can do:

•Lay on a beach and dip your toes in the ocean

•Sip cocktails on a rooftop, enjoying the skyline

•Pack a gourmet picnic + head to the park with friends

…or the one thing you’ve been meaning to do all year! 




P.S.  Speaking of my friend Nathalie Lussier, she is launching her exciting 30-Day Challenge to double your email list in just a month! 

It’s a great way to boost your business + it’s totally free. Throughout the challenge Natalie will be sending you checklists, video trainings, and a chance to win cool prizes. 

As many of you know, with a solid email list you can work less rather than more. What could be more perfect for summer?

What’s Your Money Story??

Posted on by Selena Soo, in 'Money/Career, Productivity'


Photo credit: Stephanie Badin

Growing up, did you ever hear the saying “Money doesn’t grow on trees” or “Money is the root of all evil”?

Most of us have conflicting feelings about money. We want more of it, yet over the years we’ve been programmed to think it’s bad.

As an entrepreneur, it’s especially important to have healthy thoughts about money. For example, if you feel guilty about charging high prices for your services, you end up getting clients who aren’t willing to pay what you’re worth. No fun, right?

Changing your conflicting thoughts about money requires you figure out your old “money story.” Last weekend, I went to a conference called Money 2.0 in Atlanta, where we spent a whole day figuring out our old money stories — and creating new, more empowering ones.

Let me share my old money story with you:

One of my first jobs out of college was at a nonprofit, where I worked extremely long hours but was making very little money. Without realizing it, I equated helping people with making no money. Making money and helping people felt at odds with each other.

Because of my old money story, I felt conflicted about how much to charge my clients when I first started my business. While I would give my all to my clients, I would feel guilty charging them premium prices for my services. Over time, however, I’ve realized that in order to have a healthy business and healthy client relationships, it’s important that my prices reflect the true value of my work.

So now, my new money story is: The more my clients invest in themselves and in me, the bigger impact we make in the world.

I believe in this so strongly, and as a result, today I have a thriving business that I love.

What has also really helped is surrounding myself with successful entrepreneurs who have a healthy relationship with money.

For instance, my friend Kavita J. Patel is a relationship expert who has helped hundreds of women find love that lasts.

People rave about her work, and she’s coached top executives from places like Google and Amazon.

This year, Kavita has already crossed the multiple six-figure mark in her business, and it’s only June! I’m so proud of her. She’s the perfect example of someone who makes a great living, while making a huge difference in people’s lives.

So now I have two questions for you:

  • Do you have a healthy relationship with money?
  • If not, what is a more empowering way of thinking about money?

If you need some inspiration, here are a few positive money stories I heard at the conference:

  • My services can and will change lives – they are worth every dollar.
  • My self worth grows with my net worth
  • Making money is a fun adventure!

Is this helpful? I would love to know if this message resonated, and I would love to hear any thoughts you have about your relationship with money.



happy summer + the power of relationships

Posted on by Selena Soo, in 'Relationships'

Photo credit: Stephanie Badini

Hi Friend,

I hope you are enjoying the start of summer! 

It’s been a busy few months for me, and I love that things are finally slowing down.

Last Sunday I was up at Woodstock for my friend Rachel Goldstein’s birthday party,  hosted by Kris Carr (NY Times bestselling author and wellness activist).

Rachel is the founder of Agent of Change (event & marketing agency) and a superconnector in the wellness & personal development space.

When I arrived at the party, I was delighted to find a gourmet feast — mountains of organic food, including dips, veggie burgers, chocolate covered strawberries, and gluten-free cupcakes.

Everything about the event was impressive, but what stood out most to me was the people in the room. 

The party was organized pretty last minute and was in upstate NY, yet it was a full house. Celebrity doctors and yoga instructors, leading media entrepreneurs, and wellness / personal development experts filled the room. People from across the country flew in, just to be there for Rachel on her special day.

It was a great reminder of the power of relationships, because in my eyes there is nothing more important than that. It is the ultimate manifestation of wealth and abundance.

When I help my clients develop their marketing and publicity plans, I always focus on relationships.

I ask them questions such as:

  • Who are the people in your network who are your cheerleaders and supporters?
  • Who are the superconnectors who can open doors for you?
  • Who are the new people you want to meet, and what are the existing relationships you want to cultivate?
Because the truth is, everything we get in life happens through relationship. For example, when I look at my own business, I feel humbled by the generosity of the people in my network. Mentors who advise me when I’m feeling confused, colleagues who refer clients to me, and friends who think of me for speaking and media opportunities.
So many of these opportunities I could have never gotten on my own — it was other people caring about me and advocating for me that made them possible.
So today I have two questions for you —
  • Who are the people you want to cultivate stronger relationships with (business or personal)?
  • How can you be more generous and add more value to these people’s lives? 
Take a moment to think about it, and I’d love to hear what you come up with.  Feel free to leave a comment!


Finding Your Dream Job

Posted on by Selena Soo, in 'Money/Career, Self-care'


Photo credit: Stephanie Badini

Dear Friend,

If you’re like me, doing work you love isn’t just a luxury, it’s a necessity.

About three years ago, I left my job at a nonprofit to go to business school at NYU Stern. I was in a class of 400 people from all over the world. By choosing to get an MBA, each of us had committed two years of our time (and over $100,000) in pursuit of a better career and a better life.

While all of my classmates were smart and ambitious, I always felt out of place. Most people wanted to be an investment banker or a consultant. A handful wanted to work in marketing at a big company like L’Oreal or Kraft.

While on the outside these options seemed quite glamorous, none of them felt right to me.

I remember going to a job recruitment event, hosted by a prestigious consulting firm. At that point in the year, dozens of companies had held these events, and I figured that I might as well go to at least one of them.

Dressed in stiff, formal business attire and being surrounded by a sea of black business suits, I remember saying to myself, “What am I doing here?!” I was bored out of my mind. Getting one of these “prestigious” jobs would have been like prison to me.

Over time I realized that it didn’t matter what the job was. The ONLY way for me to be happy was to be my own boss and create my dream job. Today I feel blessed to say that this is the life I live. I have the privilege of working with the most amazing entrepreneurs and helping them grow their businesses.

Because I am so passionate about this topic, I’m excited to be speaking on a panel called Accessing Your Dream Career.

It’s on Tuesday, May 14th at 7pm. If you’re in NYC, I’d love for you to join us.

A bit about the other speakers:

NITIKA CHOPRA (the host)

  • My friend Nitika is the founder of Your Bella Life, an online magazine for women looking to live their best lives. Earlier this year, she also got her own TV show, which will air this summer!
  • Rachel is the behind-the-scenes genius responsible for producing some of the hottest events. Her clients include companies such as Lululemon and LYFE Kitchen to individuals like Marie Forleo, Kris Carr, and Dr. Mark Hyman.
  • Melisse is the co-founder of Well+Good, a leading online magazine and newsletter dedicated to the fitness and wellness scene in NYC. Previously, Melisse was the editor-in-chief of SpaFinderLifestyle.com and the spa beauty editor at Luxury SpaFinder Magazine. This required her to travel to 100-plus spas on five continents, which sounds like a dream job to me!
  • Michelle is the co-founder of IAM. creative, a full-service marketing agency specializing in web design and brand development. Michelle and her team have designed some of the most drop-dead gorgeous websites I have seen for brands in the personal development & wellness space. If you’re thinking of getting a new website (or revamping your existing one), I suggest checking her company out!
This event is going to be such a blast.If you’d like to join us & take a step closer to your dream career, make sure to get your ticket today!



Want to get known & stand out? (Plus, a way to work with me)

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badini

I hope you had a great weekend! 

I spent Saturday with my client Lindsay Kriger, relationship & self-love expert, who was co-teaching a class called Embody Sexy.

The event was fantastic. Lindsay kicked it off with some confidence-boosting exercises to help women with their dating lives, which was followed by a 40-minute cardio dance workout.

With the professional DJ and backup dancers, you would think you were in a New York City night club!


Lindsay is a shining example of what it means to get known & stand out. People are naturally drawn to her brand, and she’s a total media magnet. Her business is less than a year old, and she’s already been featured on eHarmony, Shape.comFoxNews.comFastCompany.com, Psychology Today, and many more.


For every entrepreneur I meet, getting known & standing out means something different. For some of us, it means getting our ideal clients to notice us and work with us. For others, it means getting media attention, speaking opportunities, or even a book deal.

I absolutely love helping women entrepreneurs stand out from the crowd & reach their goals. I would love to help you too.

For this reason, I’m opening up 15 more Get Known & Stand Out sessions.

During our session we will get clear on:

  • Where your business is right now, and what your dream business looks like.
  • What is needed for you to create your personal breakthrough. To have a business you love that is overflowing with clients and opportunities.
  • The most important actions you need to take right now to get there.
If you’d like 1 of the 15 sessions, please fill out this brief form.

I do my best to speak to as many people as possible, so if we don’t connect this time, I’ll reach out to you later this year if I think I can help you create your dream business.
Speak soon!

Will I See You Wednesday Night?

Posted on by Selena Soo, in 'Event Alert!'

Me & my summer interns at Georgetown Cupcake.

Just a quick reminder that I’m hosting a free workshop on how to find and manage great interns. It’s taking place this Wednesday night at Wix Lounge in NYC.

So far 160 people have registered, and I’d love to have you there too.

Check out the details below for more info and to sign up.

Hope to see you there & talk soon!

Ready to Save Time & Money With Interns? 

Photo credit: Stephanie Badini

A few questions for you: 

1) When you look at your to-do list, do you feel overwhelmed?

2) Do you sometimes wish you could clone yourself?

3) Would it be a relief to hand over those annoying tasks that
stay on your to-do list for weeks (if not months) to someone else?

If you answered yes to any of these questions,
you’re going to love this event…

On Wednesday, March 27, from 6:30 – 8:30pm I’m hosting
a free workshop in NYC called “Investing in Interns.”

This workshop is being offered in partnership with Wix.com
at Wix Lounge, their free co-working and event space
for creative professionals

Are you ready to save time & money by bringing on
some great interns to support you in your business?
Hope to see you there! 

My Client on the Dr. Oz Show

Posted on by Selena Soo, in 'Empowerment'

Photo credit: Stephanie Badini

I have exciting news to share — my client Alisa Vitti was just on The Dr. Oz Show!

 It was epic.

Dr. Oz & Alisa talked about something NEVER discussed on national TV before. For more specifics, check out the segment here.


Alisa’s focus is women’s hormonal health. She’s been called “Oprah for your ovaries.”

She teaches women how to live their best lives by leveraging their hormonal cycle. Now what does that mean?

  • During different phases of the month, you can eat specific foods & engage in certain activities to optimize your health, happiness, and success.
  • You should also avoid certain foods & products to protect yourself from hormonal imbalances. Hormones affect EVERYTHING — your fertility, sex drive, energy level, mood, weight, skin, sleep, and so much more.

This information is vital, and it’s all in Alisa’s new book WomanCode: Perfect Your Cycle, Amplify Your Fertility, Supercharge Your Sex Drive, and Become a Power Source.

The original publication date was May 7, but because of this big media appearance HarperCollins decided to release it immediately. It’s already a #1 Amazon bestseller in its category.

If you’d like to get your own copy of the book (as well as special gifts), hop on over to this page with all the details.

Curious about what others are saying? I’ve included some rave reviews below my email signature.

Here’s to your health, happiness, and success!

What people are saying about WomanCode:
“Alisa is a thought leader when it comes to providing women with the healthcare they really need. Her revolutionary approach will transform your body and your life. More GYN’s should prescribe WomanCode to their patients.”
Dr. Frank Lipman, founder of Eleven Eleven Wellness Center, author of Revive


“Alisa Vitti is a management guru for the female body. She makes hormonal health approachable and fun!”

Kris Carr, New York Times bestselling author of Crazy Sexy Kitchen



“Alisa Vitti is my go-to hormone expert and yes us younger women need one! She has helped me with my cycle, my skin, and my energy – all with food! WomanCode will teach you Alisa’s system to feel your absolute best so that you can use your body and hormones to create a miraculous life.”

Gabrielle Bernstein, New York Times bestselling author of May Cause Miracles.

My latest piece on HuffPost! “Is Sheryl Sandberg the New Gloria Steinem?”

Posted on by Selena Soo, in 'Empowerment, Relationships'

Photo credit: Stephanie Badini

I’m very passionate about women’s rights and freedom.

In high school, I would read feminist classics such as The Beauty Myth by Naomi Wolf and The Feminine Mystique by Betty Friedan. In college, 90% of the papers I wrote were about women’s issues.

In the work I do today, I help women entrepreneurs with a powerful message increase their visibility and amplify their impact. As I’ve found in life, everything always comes full circle.

I was fortunate enough to get my hands on an advance copy ofSheryl Sandberg’s new book Lean Inwhich was officially released last MondayAs I was reading the book, I could help but think that Sheryl has become the new “It Girl” for modern feminism. The Gloria Steinem of our generation.

I wrote a piece for The Huffington Post about this topic. I’ve included an excerpt below and you can read more at this link.

I hope you enjoy it!

Is Sheryl Sandberg the New Gloria Steinem?

Who is Sheryl Sandberg?

* Facebook’s Chief Operating Officer

* The 10th most powerful woman in the world, according to Forbes

* A loving mother who leaves the office at 5:30pm to have dinner with her kids

* A Harvard MBA who graduated with highest distinction

* Oprah’s friend

Many young women such as myself find this very inspirational. Sheryl Sandberg has become the new “It Girl” for modern feminism. She appears to embody the American woman’s dream of having it all.

In the 1970s Gloria Steinem was the awe-inspiring leader of the women’s movement. I believe that Sheryl Sandberg is taking on that role today. People want to hear what she has to say. Her TED Talk has been viewed more than 2 million times.

Furthermore, working side-by-side with Mark Zuckerberg at technology darling Facebook is the equivalent of what Gloria Steinem did in the 1970s when she started her own successful magazine: the ultimate professional achievement.

Young women are eager for more female role models and Sheryl Sandberg is our role model of choice. She’s our most passionate advocate. She wants to help us find success and satisfaction in both our careers and personal lives.

So when Sheryl Sandberg tells us to “lean in,” we’re listening.

What exactly does it mean to lean in?

Leaning in is the opposite of stepping back.

Sheryl observed that many young women turn down leadership and career-advancing opportunities because they want to become mothers one day. They want to have a life outside of work. They want to have balance.

These women may be in their early 20s (or even teenagers for that matter), but they are already limiting their career choices based on a vision of the life they want for themselves — 10, 20, or even 30 years into the future. Sheryl believes that because women are pre-emptively stepping back, that’s the reason why we have not made it to the top of any profession, anywhere in the world. It’s a pattern we need to reverse.

Read the full article here on The Huffington Post.

Want to share this article? I would love that!
Here are some ready-to-go tweets.

  • Is @sherylsandberg the new @gloriasteinem? Here’s what @selenasoo has to say on @HuffPostWomen tinyurl.com/lean-in-now #leanin
  • Is @sherylsandberg the new “It Girl” for modern feminism? tinyurl.com/lean-in-now (cc: @HuffPostWomen @selenasoo) #leanin
  • Can women really have it all? Read about @sherylsandberg’s surprising answer tinyurl.com/lean-in-now #leanin (cc: @selenasoo @HuffPostWomen)
  • Why do young women love @sherylsandberg? @selenasoo, @HuffPostWomen contributor, explains: tinyurl.com/lean-in-now #leanin

How to Thrive as an Entrepreneur

Posted on by Selena Soo, in 'Money/Career, Productivity'

Photo credit: Stephanie Badini

Every entrepreneur will agree that starting a business is hard work, but here’s the good news: there are short-cuts to success.

It’s a myth that you need to struggle for years & years before your business takes off. The truth is, if you focus on the right things, you can start making pretty good money right away.

Now you might be asking, “Selena, how do I do that?”

My answer? Learn from the super successful. 

Learn from the people who are experts in their field. The people who were once in your shoes, but have since figured out how to build a thriving, sustainable business.

For those of you interested in learning more, I encourage you to check out a special online event my friend Jordana Jaffe has created. It’s called “The New Entrepreneur’s Business Blueprint.”

If you sign up here, you’ll get access to exclusive interviews that will teach you how to generate consistent cash flow, make a big impact, and keep the faith during your first two years of business.

There is also a special interview with me about networking. I share some of my biggest secrets on how to develop relationships with influencers to get more clients and position yourself as a leader in your field.

I think you’ll really love this, so don’t forget to sign upAlso, stay tuned for an email later this week about my upcoming intern workshop! 

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