How group programs are like attractive men

Posted on by Selena Soo, in 'Uncategorized'

selenaHave you ever met a guy who took your breath away?

He’s the kind of guy you notice immediately at a party. He’s tall, dark, and handsome. He exudes a natural confidence and charm.

Within minutes of saying hi, he’s got you laughing. Pretty soon, you two have inside jokes about the DJ’s cheesy playlist. When he asks if he can take you out, of course the answer is yes!

You go on a couple of dates, and before long, you’ve fallen head over heels in love. You excitedly tell your friends that you think he could be “the One.” You delete your profile and get ready to be exclusive.

But then, the phone calls and text messages stop. You wonder what you did wrong.

As you patiently wait by your phone, your heart sinks when you realize — maybe he was never really that into you in the first place.

You feel like the biggest fool.
You tell yourself that men can’t be trusted.
You want to take yourself out of the dating game completely.

After all, there’s no way you want to deal with this crushing disappointment all over again. You’d rather stay single. It feels a lot safer that way.

Group programs can be like attractive men.

 Your attention is grabbed by a gorgeous, flashy website. The promo video series gets you fantasizing about how your life and business will change.

But once you sign up, do you get what you hoped for?

Maybe you’ve joined a program before, but rather than getting the support you wanted, you felt all alone. The instructor had no idea who you were, and you pretty much felt invisible. And those times when you got stuck on the homework, there was no one there to help you.

Before you know it, the program is over and your business is in essentially the exact same place.

You question if you made the right decision in joining. You blame yourself, and then you blame the program. And then you tell yourself that maybe group programs are just not right for you.

I understand this feeling, and I also want you to know that there are some amazing group programs out there! I’m so grateful they were available to me when I was first starting out in my business (and I continue to enroll in them today). Without them, there’s no way my business would not be where it is right now.

So today, I want to help you assess your options, so you can figure out your plan for moving forward.

 Your Options

 Option #1. You could try to teach yourself.

 If you haven’t made much money in your business yet, the DIY approach can sometimes feel like your best bet.

This usually looks like:

  • Buying a couple books on Amazon that end up in a corner of your room OR subscribing to countless marketing newsletters, which interrupt you throughout the day
  • Going to meet-ups with other beginner entrepreneurs and brainstorming ideas together. The problem is, none of them are where you want to be
  • Analyzing your favorite experts from a distance. You try to copy their fancy website, consider doing a video series, or even think about making an info product like theirs so you can create some passive income

Yes, there is a ton of free stuff you can try to implement on your own.

However, you have a unique business, so you need a plan customized for where you are right now.

Learning from other beginners or trying to copy the experts who are 10+ years ahead in their business is just not going to work.

You need more than random information and hopeful guessing. You need the right step-by-step strategy for you, plus accountability and support to make sure you follow through.

 Option #2. You could work 1-on-1 with a top business coach.

 Maybe you’re wondering if you should work privately with a top business coach.

This can be a great option, if you are ready to invest big. However, keep in mind that any top business coach worth their salt charges a minimum of $1,000 an hour.

Let’s say you’re ready to spend $3,000. How far would three sessions get you?

The truth is, for most of us that’s just not enough time to get the support we need

Option #3. You could choose a program that gives you top strategies and support, while being accessible.


In Get Known, Get Clients, you’ll develop a plan that’s unique to you, and you’ll have plenty of opportunities to get my feedback, so you know you’re on the right track.  

I’ll walk you through my 3-part system to building the foundations to a six-figure business:

  • Core Business Strategy: Create value-rich offerings and find excited clients who will actually pay for them!
  • Powerful Personal Brand: Build an amazing reputation so that you’re seen as the go-to expert that your clients admire and long to work with.
  • VIP Relationships: Develop powerful relationships with mentors, influencers, strategic partners, and the media who can give you the opportunities of a lifetime.

When you have all three of these keys in place, you can move forward – FAST!

I also want to make sure you have the support + accountability you need as you build your business. (This isn’t a program where you get sent modules or videos, and then you’re left to go through them all alone.)

Get Known, Get Clients sets you up for success by giving you:

  • Unique access to me in live group training calls (remember, all calls will be recorded so you can download them and have lifetime access)
  • 18 chances to ask me your questions directly on our group call
  • Facebook community where I am highly active and encourage you to post your questions and materials
  • Detailed Questionnaire to fill out, so I can get to know you and your business (I will even check out your website!)
  • Group Orientation, where I’ll share my personal success systems with you
  • Accountability Check-ins throughout the 6 months, so my team and I can keep close tabs on your progress and challenges
  • Special prizes for star students

Plus, one of my biggest joys will be featuring stand-out students as case studies in my newsletter. I’ll be linking to your website and telling my readers all about you.

(This is one of those amazing visibility opportunities you get when you know the right people.)

I care very much about my students in Get Known, Get Clients. I want to get to know you, and I want you to get big results!


I know that high-end coaching can be prohibitively expensive, and it stops a lot of people from getting the best guidance for moving forward.

I have created Get Known Get Clients, to give you a chance to work with me that makes sense based on where you are in your business.

That’s why I offer an easy payment plan within your reach. You can start working with me today with just a single payment of $297, (this will be followed by nine payments of $297, spaced 30 days apart).

If you’ve been reading these emails and feeling pulled to enroll, I want to give you the chance to experience this!

To make it easy for you, I’m including a 60-Day Money Back Guarantee.

You have 60 days to experience my program and get my support. If you aren’t happy in the first 60 days, you can get your money back.

Now some questions for you —

How are you feeling? Does this feel like a leap for you?

If this feels like a big leap for you to take, that’s good! Because it’s only when we take leaps that our business can grow.

I want you to understand that investing in yourself is the most powerful thing you can do to finally break through to a new level of success.

Get Known, Get Clients is uniquely designed so that there is a net right under you, and it is safe for you to leap!

If you know you are ready to get my strategy + support for moving forward, Enroll in Get Known Get Clients, before it’s too late. I can’t wait to work with you!



The Secret to 6 Figures (Part 3)

Posted on by Selena Soo, in 'Uncategorized'

xmenAbout a week ago, I was invited to the X-Men movie premiere in New York City. I even got to walk the “red carpet.”

Later that evening, I found myself at a private after-party, having a cocktail just a few feet away from Hugh Jackman and Jennifer Lawrence.

It was one of those moments where you say to yourself — I can’t believe this is my life!

You may be wondering, “How do people get incredible opportunities like this?”


This brings us to the third secret of how to go from $0 to Six Figures…

Secret #3) You Need to Have the Right People in Your Corner

Behind every big opportunity is a person who can give it to you. It’s as simple as that.

People who get the opportunities of a lifetime know the right people. When these influencers believe in you + want to help you, the doors of opportunity will swing right open!


If you feel like there’s a tight-knit club in your industry that you can’t break into, that’s because there IS.

Those who are getting ahead are friends with the right people — who are supporting them and bringing them up to the next level with them. Have you noticed this?

Their friends are promoting them, emailing their lists of thousands of people saying, “Hey, you’ve got to check this person out! She’s amazing.”

When these people rave about you, everyone listens.

Right now, do you have a powerful network of friends and colleagues who are emotionally invested in your success? People who will go above & beyond to help when you’re in a bind?

For most people, the answer is no.

It can hit you the hardest when you’re in these situations —

  • You’re ready to release your newest creation into the world (an info product, group program, or book). As launch day approaches, you excitedly reach out to your friends and colleagues. Unfortunately, they’re all too busy with their own projects to help. Thousands of people who would love to hear about your work never will.
  • Your business is at a crossroads. You’re in serious need of some clarity and direction.You look to your current group of friends for support… but none of them have reached the level of success you aspire to. You’re left feeling confused and unsure about your next moves. If only you had a mentor who cared about you, understood you, and could tell you exactly what to do next.
  • You go to a special event where all the cool people in your industry are hanging out. When you walk into the room, it’s like you’re invisible. Everyone has already formed tight-knit groups, where they excitedly catch up with their friends. You feel awkward, unwelcome, and totally left out.

How are you supposed to get ahead when you don’t have anyone to help you?

I know this can feel unfair, but it doesn’t have to be this way.

In Get Known, Get Clients, I will show you how to build an incredible network of people who care about you, believe in you, and want to support you.  Because you deserve to have amazing mentors, referral partners, and so much more.

When I look at my friends who are 6-figure, 7-figure, or 8-figure entrepreneurs, they all had great mentors who guided them in becoming successful.

If you want to have a top mentor + get their support, consider investing in that person’s products and services.

For example, my friend Ramit Sethi has become a very important mentor of mine. I’ve taken seven of his courses (investing close to $8,000).  And once I’m in a course, I bring my A-Game. I do the homework and implement what I’m learning to get big results.

It’s every coach, teacher, or mentor’s dream to have star students.

It’s incredibly fulfilling to help someone reach their biggest goals, and it’s the best proof that they have top quality material.

Being a top student of Ramit’s has led to many big opportunities. For example, as I got to know him better, I pitched myself for a guest post. He said yes!

My guest post directly reached 215,000+ people on Ramit’s email list, along with thousands of others who saw it being actively promoted on social media.


All this attention doubled the size of my email list + led to over $30,000 in new client revenue.

Ramit later featured me again as an official case study, and even gave me the opportunity to contribute bonus material for one of his latest courses.



Ramit interviewing me about my results from his program

If you want someone’s mentorship, the absolute best way to build a relationship is through working with them.

In Get Known, Get Clients, you and I will have the opportunity to work together on growing your business.

Beyond the proven system I’m handing over to you, there will be many opportunities for us to personally connect.

I will be taking a look at your website and answering your individual questions on our live group calls. I will also be highly active in our private Facebook group — cheering you on with each big success and supporting you through each challenge.

If you know your business has incredible potential (and what you’re missing is the right mentor + a step-by-step plan), I would love to help.

Nothing would make me happier than helping you get big results — whether it’s doubling your revenue, working with your ideal clients, or finally making enough so you can leave your desk job for good.

Sign up today for Get Known, Get Clients, starting in June.

Have questions about whether the program is right for you?

Just email me at hello (at) I personally respond to every email.



The Secret to Six-Figures (Part 2)

Posted on by Selena Soo, in 'Uncategorized'

selenaIn my last email, you learned the 1st secret to skyrocketing your revenue — create a business model that sets you up to reach six figures.

Making more money isn’t just about raising your rates. It’s about creating valuable packages that give your clients transformative results.

However, developing these amazing offerings is only the first step…

Next, you need to be seen as the go-to person for the service you’re offering, so that your ideal clients choose to invest in YOU specifically.

After all, it’s a saturated marketplace. For example —

  • Thousands of health coaches are graduating from the School of Integrative Nutrition each month. And everyone (even your mother!) can call themselves a life coach if they’d like.
  • Every week, tens of thousands of people are leaving Corporate America to offer their services as entrepreneurs (i.e. business consulting, marketing, writing, tech support)

How can you make sure that you’re not just seen as a dime a dozen? What can you do so that your ideal clients choose to work with you over everyone else?

This leads us to Secret #2 …


At an event with some of my Publicity Mastermind clients

When you think of personal branding, what comes to mind? Maybe a fancy website or a clever tagline.

While these things can leave an impression, what’s most important is that you create an emotional relationship with people you’d like to work with.  I want your ideal clients to:

  • Deeply connect with your unique story of transformation. They see themselves in you, and would love to reach the same big goals you have!
  • Admire your intelligence and expertise. When you’re not in the room, they talk excitedly to their friends about how amazing you are.
  • Email you to say hello and get on your radar. They let you know they’re saving up to work with you one day. They have no doubt that you are the coach for them!
  • Feel lucky just to get on the phone with you, even if it’s only for 10 minutes. They are grateful for an opportunity to share their challenges with you and find out if you’re available to help them.

I want people to look up to you and respect your work. Because when that happens, they’ll pay a premium for your help.

One of the most powerful and fastest ways to create your personal brand is through affiliations.

What’s an affiliation?
It’s when you are associated with high-level brands or high-level people.

Let me give you an example…

An Unexpected Encounter with my Ex-Boyfriend

A couple months ago, I was ordering lunch at Chipotle when I heard someone call my name.

I turned around and saw a tall guy with long hair smiling at me. It was my ex-boyfriend Plato.

He excitedly called me over to sit with him and his friend.

Then he said to me, “Everyone’s been telling me about your big profile in Forbes Magazine. Congratulations!”

Really? This was news to me!

I laughed and told him, “I actually wasn’t profiled in Forbes, but I did write a piece for their website.”

Plato turned to his friend and said, “Oh she’s just really humble. Selena was featured in Forbes Magazine as one of the top business coaches in America!!”

I tried to correct him, but he wouldn’t listen. In Plato’s mind, I had full-page write-up alongside Warren Buffett and Beyonce.


Now let me show you the piece I actually wrote. It was a personal blog post for their website called, “I’m Excited About Turning 30 and Here’s Why.” It was all about taking the plunge to be an entrepreneur.


This is what happens when you are affiliated with high-profile brands, media, or leaders. People hear about just one press hit and turn it into a much bigger thing in their minds!

As an entrepreneur, these kinds of affiliations majorly elevate your brand — and your earning potential.

It also opens up doors to other big opportunities, like high-profile speaking gigs, invitations to join elite networking groups, and access to VIP clients.


Right now, I know it feels like you have to prepare for battle each time you get on the phone with a new person for a sales conversation. It’s frustrating to deal with the endless objections and their resistance. You know that if they would just sign up, you could really change their life.

But it’s like you have to talk them into believing how good you are. And when you finally tell them the price, there’s an uncomfortable silence. When they start talking again, they say things like, “I’m not sure if I can afford that” or “Let me talk to my partner and get back to you….”

It’s so annoying when you have to work 5X as hard as people who have built a great reputation. (And whose work might not even be as good as yours!)

But what if people were already sold before you even got on the phone with them? What if they would pay pretty much anything to work with you?

In Get Known, Get Clients, I’m going to teach you how to start building this kind of reputation, so that you can easily have people sign up as long-term clients.

Email 1 GKGC pic (1)

Get Known, Get Clients is a 6-month program that teaches you how to earn more and stand out as the go-to expert in your field.

I’ll be walking you through the 3-part system that I used to build my six-figure business so quickly. You’ll learn how to:

  • Create a business model that really works for you, that has potential to bring in a ton of money — double, or triple what you make now
  • Increase your value in the marketplace through building a powerful personal brand
  • Connect deeply with your ideal clients and audience, so you are the coach/consultant they want to work with
  • Pitch yourself to publications the right way so you can start landing high-profile affiliations
  • Build relationships with influencers, so you can get raving endorsements and VIP opportunities

You know your work is special and can directly impact hundreds (or thousands!) of lives.

I want you to stand out from the thousands of people doing work like you.

It doesn’t have to take 10 years to become an overnight success. You can speed ahead of everyone else when you have the right guidance and support.

If you’d like my personal coaching on this, I’d love for you to join me in Get Known, Get Clients.
Enroll right here to get my support and eyes on your unique business.



The Secret to Six Figures (Part 1)

Posted on by Selena Soo, in 'Uncategorized'

selenaYesterday was a blast! 932 people signed up for my live webinar, From $0 to Six Figures: 3 Simple Secrets to Skyrocket Your Revenue.

This is the only free, live training I’m leading in 2014, and I will not be sending out a recording.

However, I wanted to give something special to my readers. So starting today, I’m going to be revealing the 3 secrets from last night’s training in a 3-part email series.

You’ll be getting some of my very best strategies (for free), so make sure to read all of the way through. This first secret is what I paid my business coach close to $30,000 for.

Read on…

What’s the magic formula to making six figures?

Have you noticed that certain coaches and consultants seem to magically hit six figures in their first 1 – 2 years of business? Have you ever wondered how they do that?

Well, here’s the good news — today I’m going to reveal that to you. Because there IS a secret formula that many top experts are using… so please read carefully!

But first, I want to expose the flaws in the traditional coaching/consulting model, which keep many entrepreneurs stuck making very little money (even if they are charging high rates!)

The Traditional Model

Most coaches and consultants charge an hourly rate (i.e. $100/hour).

Now $100/hour is great money! If you were in Corporate America working 40 hours per week, this is actually equivalent to a $200,000 annual salary.

But as an entrepreneur, this kind of business model is setting you up for failure.

As a coach or consultant, people often approach us for an hour of our time. “Can we do a 1-hour session where you can help me with [X problem]?”

Or maybe they want to test out our services before making a commitment.

And here’s why — when people see you’re charging a high rate (i.e. $100/hr, $200/hr, $500/hr), they think:

“That’s so much money! I mean, I could talk about my problem for hours. Let me book just one session. I’ll try to get as much as I can out of that hour. Maybe if I like it, I’ll book another 1 or 2 sessions.”

Here’s the problem.

It’s very difficult to get people meaningful results in an hour.

In a single hour, there’s no way you can turn someone’s business around, transform their love life, help them find self-confidence, or take them from sick & tired to happy & healthy. You need A LOT more time. Months at least, if you’re looking to create long-lasting change.

But if people have unrealistic expectations of you and aren’t seeing the big transformation they were banking on for that expensive hour — how likely are they going to sign up for another one-hour session?Not very likely.

It breaks my heart to see coaches and consultants trapped in a broken model, where they are spending all this time hustling to get ONE client, only to get 1 hours worth of business.

Now Let’s Do the Math.

Say you were charging $100/hr and you wanted to make $4,000 per month. You would need to get up to 40 clients in a single month just to hit your revenue goals (40 clients x $100/hr = $4,000).

Over the course of the year, you’d need to get up to 480 clients (40 clients x 12 months), just to make $48,000.

Yikes! 480 clients? Where would you even find that many people?

And if you wanted to make $100,000, you’d need up to 1,000 clients (1,000 clients x 100/hr = 6-figures).

As you can see, it is virtually impossible to succeed in this kind of business model!

So now, I’d like to introduce the first secret to creating a successful six-figure business —

 Email 1 pic

The High-End Model

Instead of offering hourly coaching or consulting, I recommend you create a 6-month package and charge about $5,000.

What you offer your clients during the 6-months is up to you and there are plenty of ways to be creative. For instance, if you have a coaching model, then 3 – 4 sessions per month is a great foundation for this kind of offering.

Just 10 clients who renew at this level creates a six-figure income (10 clients x $5,000 x 2 times = $100,000). At the absolute most, you’ll need 20 clients to hit $100,000.

If you want to make six figures, isn’t it so much easier to get 10 – 20 clients and give them your all, versus having scattered conversations with up to 1,000 clients paying you an hourly fee?

Furthermore, with six months of focused attention, you can create really powerful changes in your clients’ lives. And that’s what they’re really paying for!

Now, I know what you may be thinking:

  • “I just can’t imagine people paying me this much!”   OR
  • “That might work for some people, but will this work for me?”

I want you to know that every coach and consultant has the ability to create high-end offerings — using the skills and experience you have right now. If you’re looking to charge more, you don’t have to go back to school or get 2 more years of experience.

The six-month packages I just showed you is one way — there are also other proven models that are very lucrative. (And if you’re just starting out, we can work up to these prices.)

But in the meantime, we still need to get you set up on a business model that will allow you to eventually grow into a six-figure business.

If you’d like my support with this, I’d like to invite you to learn about a new program I’m offering called Get Known, Get Clients.

Email 1 GKGC pic (1)

In Get Known, Get Clients, you’ll learn how to:

  • Earn more right now with the exact skills you have.
  • Create a business model that really works for you – that has potential to bring in a ton of money – double, or triple what you make now
  • Create high-value programs that get your clients amazing results
  • Develop a clear plan for finding your ideal clients, and get them super excited about working with you.
  • Position yourself as the go-to expert for your service — so people are willing to invest meaningful money to work with you.
  • And this is JUST the start of it.

Get the program details right here.

I know that you are capable of making great money in your business. You just need expert guidance and an easy to follow, step-by-step plan to get you there!

If 2014 is your year to start building a 6-figure business, join me today for Get Known, Get Clients!

I can’t wait to work with you!



WEBINAR: Learn How to Build Your Own 6-Figure Biz!

Posted on by Selena Soo, in 'Uncategorized'

I’m excited to share that I’m hosting at live webinar on Tuesday, 5/13 called “From $0 to Six Figures: 3 Simple Ways to Skyrocket Your Revenue.

FB poster_webinar_threesecrets

Here’s what you’ll learn on the webinar:
  • How to build the foundations to a 6-figure business. (I’ll share simple ways of restructuring your business model that I personally used to hit 6 figures.)
  • How to build a brand that people fall in love with (I’ll reveal why certain coaches/consultants seem to have that special “thing” — and how you can have it too.)
  • The shortcut to getting the big opportunities that lead to big revenue (I used this one early on to book a ton of new clients.)
This is the ONLY time this year I’m offering free live training. To make this super accessible for you, I’m offering it at 2 convenient times.  Get the details and sign up here.

My Zero to Launch Review

Posted on by Selena Soo, in 'Uncategorized'


There’s a lot of buzz going around about Ramit Sethi’s new Zero to Launch program.

That’s no surprise! He’s one of world’s top online education leaders. He’s built his entire business on creating real financial results for his students. When his students implement his material, many times they end up doubling or even tripling their income.

And if you think there’s no way you could do it, remember that Ramit started his multimillion dollar business from a blog he began in his college dorm room (while wearing big fuzzy slippers).

We all have to start from zero and work our way up.

I was so excited when Ramit asked me to be a part of his Beta program for Zero to Launch. Ramit has been the single biggest influence on building my online business, and is now one of my most important mentors. To be honest, what I’ve learned from him has been WAY more valuable than what I learned in business school (which was a $100,000+ investment!).

The 3 Most Important Things I Have Learned from Ramit

#1) How to convert one-time readers into passionate customers for life

In ZTL Beta, Ramit took us way into our ideal client’s psychology, emotional triggers, and deepest desires. He showed us how to find the exact words, positioning, and strategies to connect deeply with them. He taught us how to train readers to start looking at us as their personal mentors and advisors.

With Ramit’s help and guidance, my guest post for IWT converted into $30,000+ of revenue.

The day the post went live, it felt like Christmas. Emails were pouring in from new readers. Over 200 people commented on the blog. People were reaching out to me asking to be my clients.

One woman said she read the whole article and then went to my website and read every blog post. She later became one of my star clients in the Publicity Mastermind.

You might be thinking, “But Selena, not everyone gets to write on Ramit’s blog…”

The point is not about getting published on an A-lister’s blog. It’s about knowing how to convert one-time readers into life-long customers. The secret to this is about knowing how to cut through all of the noise and competition for your readers’ attention so that they want YOUR help solving their problems.

(And you do need to know how to pitch yourself to guest post for high-traffic sites, which is why Ramit covers that extensively in ZTL!)

Here’s an example of one of the many emails I receive on a daily basis, because of the writing strategies I’ve learned from Ramit:

You don’t have to be famous or spend 10 years getting experience making mistakes and trying to figure out the strategies for success. You can just follow Ramit’s guidance and start building an engaged and committed list (hungry for your products) right away.

#2) Passions don’t create freedom — systems create freedom.

I happen to be someone who is incredibly passionate about the work I do. But the search for “passion” stops most people from creating what you really want, which is freedom.

If your business is based 100% on clients, and then you fill your client load — guess what? You’re not hanging out on the beach — you’re on the phone all day with clients!

What if you could create a business that gave your customers huge results AND gave you the freedom you really want?

Ramit takes us into the SYSTEMS behind creating profitable info products. Everything from how to know which idea is the most profitable, to how choose a price, how to get traffic, and how to sell them.

Ramit’s course is different from everything out there because he teaches you how to make your business work for YOU, instead of you becoming its slave.

If you have a big desire to have your own freedom AND to make a big difference, Ramit can show you how to create a product that can change people’s lives — starting with your own.

#3) Successful people just get started.

You might wonder if you’re ready for Zero to Launch. I don’t even have a website yet, or a blog…

Our ZTL Beta group had people from all levels — those who were just starting a business and those who had already hit six figures. No matter what level we were at, each of us was learning tons of brand new concepts each week that blew our mind.

Have you ever seen one of Ramit’s emails, where he refers to himself as “your surrogate Asian father”? He cares immensely about your success. He has spent millions of dollars developing his systems to make sure that his products are world-class and that his students get serious results.

He holds you to a higher standard that you hold yourself, leading you to do and accomplish more than you thought possible.

When you’re learning and implementing these kinds of advanced techniques in Zero to Launch, it’s so valuable to get feedback from other smart, highly motivated individuals who’ve been studying Ramit’s methodology. Having the ZTL community on Facebook is like having your own mini-focus group that you can access 24/7 (which alone is worth a huge investment).

So, is Zero to Launch right for me?

Ramit’s products are life-changing. If you want to learn how to start a business, learn from one of the most successful people in your field who knows online business inside and out.

Ramit has sold products and programs for $4.95, $197, $1,000, $4,000, and even $12,000. He understands how this works at all levels. How many people do you know who can do that?

Plus, what’s unique about Ramit is that he has students for life. What does this mean? It means that because Ramit’s material is so good and leads to major financial results, people keep coming back and buying more. I myself have purchased 6 of his products!

Wouldn’t it be great if you could create a product that you know people would buy and add real value to their lives?

And not only that, but because your product is so good and you are able to communicate it’s value, people buy from you over and over again?

If you want a business with customers hungry to buy your products, it’s a no-brainer. Get yourself in Zero to Launch!

Want to find out more? Check out details about ZTL here, and case studies here, here, here, and here!



Want to be involved in a book launch I’m part of?

Posted on by Selena Soo, in 'Uncategorized'

selenaEver wondered what it takes to launch a bestselling book?

I have a unique opportunity for you to join me in experiencing it from inside!

My client Farnoosh Torabi is releasing her third book, When She Makes More, on May 1!

Who is Farnoosh?

torabi_farnoosh0764RTsmallFarnoosh is a personal finance & lifestyle expert who has been dubbed “the next Suze Orman.” She’s helped millions of people manage their money on her #1 Yahoo! web series Financially Fit.

What’s the book all about?

  • We all know that it’s important to lean into our careers, but what about leaning into our relationships? Farnoosh’s hope is that every woman will not only have a deeply fulfilling career, but also a great romantic relationship.

  • Now here’s the problem — when women like us make more than men, it can actually threaten our love life!

  • It can be a hard to find a man who isn’t intimidated by our success. And studies have proven that when women make more, their relationships are vulnerable to greater infidelity and divorce.Farnoosh Book Cover 2

  • But here’s the good news — there’s a better way! A breadwinner herself, Farnoosh has discovered the 10 rules us women need to know, so we can have an amazing career AND an equally amazing relationship that stands the test of time.

There’s already a lot of great buzz for When She Makes More.

People like Tony Robbins and Barbara Corcoran have endorsed the book.

Amazing press has been secured for the book, like spots on Today Show & MSNBC’s Morning Joe, and write-ups in, Entrepreneur, Marie Claire, and Money.

I’m so excited about this book and I want you to join me!!

Here are some of the perks you’ll get from being part of our VIP launch team:

  • One 30-minute group coaching call with Farnoosh and the Launch Team prior to the launch of the book, where you’ll get the inside scoop on our launch strategy

  • A free, electronic PDF review copy of the book in advance of the publication date

  • Exclusive access to Farnoosh and the other launch team members in a private Facebook Group.

  • A “Thank You” and link to your website or blog on Farnoosh’s blog!

To be a part of the VIP launch team, apply HERE!

When it asks how you learned about the launch team, just say “Selena Soo’s newsletter.”

I hope to see you on the launch team!


if you’re not feeling fear, you’re not doing it right

Posted on by Selena Soo, in 'Uncategorized'


It’s been an exciting month for my clients in the Publicity Mastermind.

Among their successes have been TV spots, paid speaking gigs, and doubling clients!

Check it out —




And here’s a media hit my client Nadya Andreeva (author of Happy Belly) recently got. Nadya and Ashley Parrish (editor-in-chief, DailyCandy) met last fall at the Publicity Mastermind VIP dinner party.

Daily Candy Nadya

It’s so exciting to see my clients developing relationships with the media AND attracting high-end, dream clients! This all happened in just a matter of months…

I remember last year when life coach Caroline Zwick signed up for the Publicity Mastermind. At the time, it didn’t make a lot of “sense” for her to make a big investment.

She wasn’t where she wanted to be financially, but she knew that to get to the next level, she would need to make a big leap. So she did (even though it was scary)! And now she’s attracting dream clients and able to turn away people who aren’t a fit for her.

I can totally relate to where Caroline was several months ago.

Back when I started my business, I was hearing a lot of buzz about “masterminds.” It seemed like all the successful entrepreneurs I knew were in masterminds — some investing close to $30,000 a year.

I thought to myself, “I would never spend that kind of money on coaching. That’s so much money!”

But then I started talking to some of the women in these masterminds.

Each person was making a lot more money, launching successful programs, and had influential friends supporting their success.

I asked them if they could have done it on their own. They laughed and said “no way!” Their coach was guiding them through unknown territory — giving them the exact steps to reach their big goals.

I started to think that working with a high-end coach might be a good idea for me too.

So I reached out to the best coach I could find. We got on the phone, and as we talked I felt like she totally “got me.”

I knew deep in my heart that if I gave this my all (and put my trust in her), I would be able to reach my goals too.

With my heart beating, I gave her my credit card number.

Did this decision make any logical sense based on my current revenue? On the outside, no. But on the inside — yes!

I knew that I was smart and hardworking. I knew that I had something very special to offer. And I knew that I would do whatever it takes. I just needed someone to show me the way.

Ultimately, it wasn’t about making an investment in a coach. I was really making an investment in myself and my highest potential.

In the words of our favorite R&B artist Beyonce —


Believing in myself (and making that investment in my business) changed everything for me.

Was it scary? Absolutely.

And so is every day of being an entrepreneur.

Every day, I have to put myself out there in vulnerable ways. I have to act in the face uncertainty, make tough decisions, have uncomfortable conversations, and invest in my business — often before the money has revealed itself.

I feel the fear, and I do it anyways.

This is what being an entrepreneur is all about: having so much faith in your vision & potential that you feel an inner drive to move forward, even in the face of fear.

Applications are open for the Publicity Mastermind.

Because of the involved nature of this work, I only mentor a small number of clients that I am truly passionate about — individuals put on the planet to fulfill their unique mission of helping thousands, or millions, of people radically change their lives.

When you have the right support system, relationships, and strategy, you are unstoppable.

I’m willing to give you my all. Are you willing to give your all?

Apply here.



From $0 to my first $38K month (full story in this 30-min podcast!)

Posted on by Selena Soo, in 'Uncategorized'

A few weeks ago, I told you about my interview on John Lee Dumas’ podcast, Entrepreneur on Fire. 

It was just released and you can listen to it right here! (It’s a quick 30 minutes — check it out on your lunch break!)

John & I chat about:

  • My last full-time job before starting my company, where I was an underpaid and overworked nonprofit employee.
  • The aha moment that changed everything (I used to say to myself: “All I want to do is to help people, but I just don’t know if I’ll *ever* be able to make any money doing what I love.“)
  • How I made major revenue leaps! Going from zero dollars in the first few months of my business to making $4,000 per month and recently my first $38,000 month (this all happened in a year and a half!).
  • My unique business philosophy that John Lee Dumas called “the keys to the kingdom.”

If you’re thinking about applying for my Publicity Mastermind (now or in the future), you’ll definitely want to tune in to the interview

I share specifics about how I help my clients fast-track their success, along with the investment details for the Mastermind.

Talk to you soon!



What’s the big secret to getting dream clients?

Posted on by Selena Soo, in 'Uncategorized'

Question for you today —

If you are so good at what you do, why don’t you have a waiting list of people lined up to work with you?

After all, your clients repeatedly tell you that you’re changing their lives. They send you emails in tears, saying, “Yesterday’s session helped me more than 3 years of therapy! I’m so grateful that I finally found you!!”

They’ve ended destructive cycles of emotional eating, escaped soul-crushing jobs to start dream businesses, or finally put an end to toxic relationships.

You have no doubt that you have something powerful to offer.

And yet, getting new clients is still a struggle. What’s up with that?

For example —

You’ve got a sales call with a potential client — someone you’d absolutely love to work with.

She’s unhappy, frustrated, and on the verge of giving up. She tells you the problems she’s been struggling with in silence….for years.

It’s so clear to you that if she just started working with you, everything would change. You could help her put an end to her suffering and create a more joyful, fulfilling life.

The call goes amazingly well. But when it comes time to tell her the price and invite her to sign up, there’s an awkward silence. She squirms and finds excuses.

“I can’t afford it right now… I don’t know if I have the time to do this … I need to check with my partner first… Can I get back to you?”

You hang up the phone, and a wave of self-doubt hits you.

  • Am I ever going to get to the next level with my business?
  • Why is this so hard?!
  • Why don’t people get the value of what I have to offer?

A few days later, you send a follow up email …. and she doesn’t even respond.

It’s moments like these when you feel so frustrated. After all, all you want to do is help people. Your prices aren’t even that high! Other coaches (who aren’t even as good as you) charge twice as much, while giving their clients less 1-on-1 time.

So what’s the secret to getting dream clients?

It’s about being widely respected for your work. It’s about being seen as that go-to person in your field.

When someone complains about their problems (to a friend, trusted colleague, or group of people), your name always comes up.

They say: “You’ve got to check her out! She’s the best at helping people with exactly this! Do you want me to make an intro?”

Imagine this being your new life:

  • Potential clients get “crushes” on you before you’ve even chatted. They are so excited for the opportunity to jump on a call with you (after all, you’re in such high demand and have to turn most clients away).
  • Your sales conversations are relatively quick and to the point. Sometimes you have to pinch yourself, because it’s almost too easy. Your ideal clients are ready pull out their wallets + start investing in your services right away.

Becoming seen as the go-to expert isn’t something that just magically happens. It’s a choice that you make.

It’s an intentional goal you set — which we create a strategy and plan around in the Publicity Mastermind.

If you want to reach your full potential (in terms of the # of people you help + the money you make), you can’t do it alone. You need to start treating your business like a real business and get a team.

In the Publicity Mastermind, you’ll have the opportunity to develop powerful relationships with high-level referral partners, A-list mentors, and the media. People who will promote your work to their audiences and send dream clients + amazing opportunities your way.

Applications are now open for the Publicity Mastermind. Spots will be filled on a first-come, first-served basis.

(Applying is risk-free. If I review your application and think there could be a strong mutual fit, we will have an exploratory conversation.)

Ready to take your business to the next level?
Apply here today:




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