I recently had the incredible honor of being interviewed by Pat Flynn for his podcast, Smart Passive Income — and I’m so excited because our interview was just released! (You can listen to it right here.)
Why is this so exciting?
It’s been a long-time dream of mine to be interviewed on Smart Passive Income. If you’re not familiar with it, it’s a top-ranking and award-winning business podcast by Pat Flynn. He has interviewed some of the smartest minds and biggest names, including Tim Ferriss, Ramit Sethi, Amy Porterfield, Gary Vaynerchuk, and more.
So I was grateful for this opportunity.
But here’s the thing — this opportunity didn’t just magically fall out of the sky and land on my lap.
Pat was someone I’d wanted to connect with for years, but I didn’t want to force it. I was sure it’d happen when the time was right.
I was first introduced to Pat through a mutual friend who put us in touch because I had a client I wanted to recommend for the Smart Passive Income podcast. (The request wasn’t about getting something for myself — it was about adding value because I genuinely believed my client would be a perfect fit for his show.)
Then, last fall, Pat mentioned in his newsletter that he’d be in New York City for a speaking event. He said it was a short visit, but he may have time to meet up with some people in his community.
I knew that Pat was a very busy guy, so instead of trying to set up a one-on-one meeting (after all, he still didn’t really know me), I offered to host a dinner party for him, along with other thought leaders and industry experts.
Here’s a screenshot of the email I sent:
And I got a reply. We went back and forth a couple times about the details and the guest list, and voilà! A dinner party for Pat Flynn materialized.
The dinner party was a great way to add value to Pat, and next thing I knew he invited me to be a guest on his podcast.
And that’s the exact same interview that was just released today!
During this interview, we covered topics like…
- How to get major media coverage — what editors are looking for, the perfect story ideas to pitch, and more.
- Creative ways to “add value” — with lots of specific examples.
- The do’s and don’ts when connecting with big influencers — and how to leave a great first impression.
Pat also put me in the hot seat by throwing a hypothetical product at me. I then shared how I would get that product out into the world and into the hands of potential buyers.