Once while attending the World Domination Summit, I listened to Danielle LaPorte as she rocked the stage. During the audience Q&A someone asked her: “How do you become a great public speaker?”
Her answer: “You have to train for it like it’s an Olympic sport.”
Those words hit me hard. Because isn’t it true? If you want to be world-class at anything, there’s only one way — you have to give it everything you’ve got.
As an example, when I started preparing for my first major webinar, How to Get VIP Access to Media + Influencers, I trained for it like it was the Olympics.
You see, for most of my life, public speaking has completely terrified me.
I’m a natural introvert. I spend a lot of time in my head. When I do talk, I talk really fast. My shy tendencies and self-conscious nature created challenges for me.
I remember one time in high school history class, I had to give a presentation. I was so nervous that my legs were shaking convulsively the entire time I was speaking.
I tried to spill out my words as quickly as possible, but every moment felt like eternity. I could feel the silence in the room. The whole time, I could tell that my teacher and my classmates were feeling sorry for me.
This fear of public speaking continued for most of my adult life. I remember at my first job, I sometimes had to give presentations to my boss and colleagues.
The night before a presentation, I’d toss and turn, worrying about the next day. When I would wake up in the morning, I’d feel like throwing up.
There was no way I was just going to “wing it” and hope for a successful webinar. So over the course of several weeks, I took extreme measures to prepare.
- Hiring a consultant to figure out my core messaging and develop story ideas
- Spending 8 hours per week with my copyeditor writing and rewriting the presentation
- Rehearsing it in my living room for my interns. They critiqued my delivery. They told me what parts of my talk were interesting (and what was not).
- On the day of the webinar, I spent 5 hours rehearsing and refining my presentation.
Overall, I spent about 60 hours “training” for this 1-hour webinar. I realized afterward that I followed the advice I’d once heard about public speaking — spend 1 hour preparing for every 1 minute you are speaking.
The result of all this work?
Close to 700 people (hailing from New York City to a small Mayan village in Guatemala) signed up to hear me speak.
And… I nailed it. I loved every single moment of it.
Now here’s what I want you to take away from all of this:
Success is not an accident.
The success of my presentation didn’t just magically happen for me. It was a direct result of the countless hours I poured into crafting my content, rehearsing my talk, and strategizing the promotion.
So today, ask yourself the question: Where in your business are you just hoping success will magically happen? Are there actions you could take that would make your success inevitable?
Once you figure out the answers to these questions and take action, you’ll be amazed at how much you can overcome.