I’m excited to share some behind-the-scenes video from a recent photo shoot!

A post shared by Selena Soo (@selena_soo) on

I had such a blast, and can’t wait to use these new photos in my business. =)

Do you have photos of yourself that you love?

Personal branding photography is something I highly recommend to every entrepreneur. You can use these images for your website, social media, advertising, publicity opportunities and more.

Now you may be thinking, “Will this cost me thousands of dollars?”

While it certainly can (and well worth it if you can afford it), the good news is that there are cost effective ways to get amazing photos.

For example, you could get a friend or a college student who is studying photography to take pictures of you.

If you’re interested in getting new photos for your business, here are some tips to make the most out of your shoot!

1. Get clear on how you’ll use the photos. Will you use them for your website? Social media posts? For example, horizontal shots are great for website banners. If you plan on putting text on your images, you may want some horizontal landscape shots of you to the left or right, versus the center.

Also keep in mind that bright colors and backgrounds work really well on social media!

2. Create a shot list.

Make a list ahead of time of the shots you definitely want to capture.

Here are a few things that were on my shot list for my most recent photo shoot:

  • Working on laptop
  • On phone
  • Casual (on couch, with magazine)
  • Mixture of right frame/looking left and at camera & left frame/looking right and at camera
  • Outdoor shots — park, cafe, outside hotel

If you’re feeling stuck, you can get inspiration for photo ideas from Pinterest.

3. Determine what props you’ll need based on your shot list.

Think about any props you’ll need and gather those ahead of time. For example, a phone, laptop, or flowers are common props, but you also want to think about non-traditional props such as industry-specific items, sentimental objects, or quirky props that show off your personality.

For example, if you’re a health coach, you might have a bowl of colorful fruit or vegetables, or if you’re a fitness expert, you might have some weights or a yoga mat.

Props are also great because they give you something to do with your hands which can make you feel more relaxed if you’re not used to being in front of the camera.

4. Find a good photographer.

Not all photographers are created equal. Find someone with experience with personal branding photos and ask to check out their portfolio. I recommend looking to your network for referrals. Is there someone you know whose website photos you love?

5. Choose your outfits ahead of time.

When it comes to representing yourself online with your photos, you want to amplify your personality. Choose outfits that will make you stand out. Your favorite grey pullover with black lululemon pants may be comfortable, but it won’t be as interesting in photos. =)

If you’re unsure of what to wear, you could work with a stylist who can help push you beyond your comfort zone a little. Or you could ask a friend who has really good style to help you.

6. Day of shoot prep.

On the day of your shoot, you want to bring all of your positive energy! You may be nervous or excited, so clear your schedule of phone calls, meetings, or anything that could distract you, so you can be fully present.

You’ll also want to be sure to get plenty of sleep the night before, and stay hydrated so your skin glows. Keep a few energy bars or quick snacks on hand in case you get hungry between shots.

Final step.

Your photos are an investment in your business, so don’t limit yourself to just using them on your website. Repurpose them in your newsletters, on social media, and anywhere else you can think of!

I keep a Dropbox folder of my favorite images that my team uses any time they need a photo of me.

I hope you find these tips valuable as you think about your own personal branding photos — and put you and your business out there in a bigger way!


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