Story Idea Workshop

with Selena Soo & Sharon Stokes

Join me on Monday, November 6th at 11am ET for this FREE Holiday Story Ideas Workshop, led by me and Sharon Stokes, my head of publicity + senior media coach. 

You’ll learn what to pitch this holiday season to get you and your business featured in the media. 

You’ll also learn effective pitching strategies so that you get selected, even if you don’t know anyone at the media outlet you’re pitching to.

In this EXCLUSIVE masterclass, you’ll learn:

  • 5 essential elements of an email pitch (including tips on how to get the media to open their doors to strangers)

  • 5 timely holiday pitch angles that can help you get into the media in the next 30–60 days
  • Our signature 5-step publicity framework for helping entrepreneurs elevate their brand and get in front of hundreds or even thousands of their ideal clients (including how several of our clients used these strategies for massive wins in their businesses)

You’ll also get first access to my 2024 Publicity Calendar (200+ story ideas, dates, and hooks to help you attract endless media attention and buzz)!

    Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. Her strategies have helped her clients land media in places like O, The Oprah Magazine, Forbes, Amy Porterfield’s Online Marketing Made Easy Show, and Jenna Kutcher’s Goal Digger Podcast.

    Through dozens of multi-6 figure and 7-figure launches, Selena has generated over $13 million in revenue in her first 10 years of business. She has also build more than 400 affiliate and referral partnerships. She’s passionate about helping online business owners to create and launch their premium offers. A former New Yorker, Selena is living her dream life in sunny Puerto Rico.

    Sharon Stokes is a senior media coach who has served as a TV producer for close to 20 years, producing interviews with notable personalities including Oprah, Richard Branson, Marie Forleo, Lewis Howes, Gabrielle Bernstein, and Jim Kwik. Her credits include Canadian productions such as The Marilyn Denis Show, Entertainment Tonight Canada, and Your Morning. She has also worked in the digital space as a coach producer creating health and wellness content for Weight Watchers.


    Sharon is also a certified life coach and fitness instructor who has shared her expertise with The Huffington Post, Reader’s Digest, and Bustle. She has appeared on various podcasts, TV and radio shows. She will arm you with the knowledge and tools to land high-profile publicity opportunities of your own. She lives in Toronto, Canada.

    What Business Owners are Saying

    “Six months ago, I was trying to make my business profitable and find clients. Now, my monthly revenue has increased by 30%, I’m profitable, and fully booked for the next 5 months. The stress of “needing clients” has vanished. What a relief!”

    Dr. Siva Sundar, Relationship Coach and Physician

    “Selena helped me expand my brand, create new revenue streams, and fill a high-ticket program — at 5x the price point I’d originally imagined.”

    Farnoosh Torabi, Bestselling Author, Podcast Host, and former Money Columnist for O, The Oprah Magazine

    “Within a few months [of working with Selena], I doubled my revenue and had a waiting list of clients.

    Isabel Foxen Duke, Emotional Eating Expert

    I was able to double my income — while cutting down my workweek! I paid off all my credit cards within the first three months and have been saving to buy a spot to build my custom dream home. I don’t worry about my business surviving anymore — because it’s thriving!

    Rachael Scott, Massage Practitioner

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