Posts Categorized: Event Alert!

Publicity Mastermind Weekend

Posted on by Selena Soo, in 'Event Alert!, Money/Career'


After months of preparation, I just had my much-anticipated Publicity Mastermind weekend retreat.

My Publicity Mastermind is for visionary entrepreneurs, experts, and authors looking to make it big — both online and in the mainstream. Through our work together, my clients are making powerful connections with influencers + the media, expanding their audience and platform, and creating a solid plan to generate more revenue in their business.


A few highlights from the weekend — 

Guest speaker Devin Tomb (lifestyle editor at Self;  formerly of Glamour and Seventeen) joined us at the Mastermind retreat and revealed the secrets to capturing the attention of mainstream media. She also offered each of my clients personalized feedback on their own branding & messaging, giving them an inside edge to score major press coverage.  

On Saturday night, my Masterminders showed up at a trendy Manhattan restaurant for our VIP dinner party — ready to shine, speak in front of the room, and share their message with close to 50 influencers & media from places like Huffington Post, Redbook, Fitness, Shape, Women’s Health, Seventeen, Cosmopolitan, and DailyCandy. They also chatted with top literary agents + successful bloggers who run multimillion-dollar businesses. 

Connecting with influencers face-to-face and developing meaningful, personal relationships is the fastest way to get the opportunities of the lifetime.

6-figure book deals, A-list mentors, big speaking opportunities, and powerful media mentions … rarely do you get these opportunities based on hard work alone. Knowing the right people (and getting them to care about you) is a key step to making this a potential reality for you.


It was a magical weekend. The culmination of my 10 years of building powerful relationships, which I can now share with my clients — allowing them to reach more people + make a bigger difference in the world.

If you’d like to learn a bit more about my Mastermind clients, I have two blog posts to share. The first is from Julie Stubblefield (lean fitness + business expert) who shares her top 3 tips for connecting with influencers. The second is from Jennifer Racioppi (women’s health + success coach) who talks about overcoming her introversion, being courageous, and showing up in the world in a much bigger way.
I’m so proud of my clients for playing big, investing in their dreams, and doing the work they were put on the planet to do. I look forward to sharing more with you in the coming months!


Quick Note!

Posted on by Selena Soo, in 'Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Just a quick note, as I’m in the middle of going through the RSVPs for the Publicity Mastermind dinner party.

During the November retreat, my clients will be meeting editors from places like Huffington Post, Fortune, Self, Shape, and Fitness — as well as some of the biggest influencers from the blogosphere, book publishing world, and more.

We have a couple spots left in the Mastermind, and if you know in your heart that developing personal relationships with these influencers will fast-track your success, then I don’t want you to miss out. Apply Here.

ALSO — I just want to give you a heads up that over the next year, I’ll be doubling my business. As the demand for my services continues to grow (and my Mastermind grows in size), now’s the best time to work with me to get the most personal attention possible.

If you’ve been waiting to apply to the Publicity Mastermind, today’s your last chance.



Are you my next VIP client?

Posted on by Selena Soo, in 'Event Alert!, Money/Career'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

Question for you today —

Have you noticed how certain coaches and experts have skyrocketed in their careers, gotten amazing press, and become industry darlings?

They’re admired, respected, and highly sought after. People line up and pay big money just to get a small piece of them in their online products or programs. They’re getting the big tv opportunities, the magazine spreads,
and the 6-figure book deals.

They seem to be part of an elite club that no one else knows how to get into. How did they get in?

Hard work and talent, yes. But that will only get you so far.

It’s about knowing the right people — who can give you access to those
once-in-a-lifetime opportunities, waiting behind closed doors.


For example, by knowing the right people, I was able to help coach Ali Leipzig get a 4-page feature in Lucky Magazine and a spot on the Today Show just six months after starting her business.

It’s through knowing how to meaningfully connect with influential people that had my friend Derek Halpern saying, “She’s a master at building powerful relationships the right way. If you’re looking to grow your network, I’d pay close attention to what Selena has to say.”

It’s through knowing how to build long-term relationships with VIPs that I was invited to write a guest post for my friend Ramit Sethi, where he introduced me to his email list of 215,000 people, telling them to check out my work.

These are opportunities you can’t pay for. You can only get them if you are in the club.

I am sharing this with you today because there are 4 spots left in the Publicity Mastermind. Is one of them yours?

You don’t have to have a six-figure business or “have it all together” to be a candidate for the Mastermind. I’m looking for individuals who have star power, potential, and incredible drive. If this is you, then let’s explore working together.

Once these 4 spots are filled, the Mastermind is closed. If you are considering it, learn more and apply for my Mastermind here.





P.S. In just a few weeks, I am bringing together an incredible lineup of influential bloggers, experts, and magazine editors for my private VIP Mastermind dinner party, where I’ll be showcasing the amazing individuals in my mastermind.

You’ll have the rare chance to connect face-to-face with some of the biggest power players in the industry. If you want a place at the table, apply for the Publicity Mastermind here.

How I became friends with media + influencers – and so can you!

Posted on by Selena Soo, in 'Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

To celebrate the 1-year anniversary of my business, I’ve put together something extra special for you.

I’ve compiled my very best teachings into an exciting webinar called “How to Get VIP Access to Media + Influencers: 3 Secrets to Becoming Seen as the Next Big Star.”

I share my secrets on how to get access to those big opportunities you’ve had your eye on (i.e. getting invited to speak on big stages, landing high-profile press, becoming friends with the celebrities in your field).


I also reveal how I did the following —

  • Got glowing testimonials from Marie Forleo and Danielle LaPorte (within the 1st month of officially launching my business)
  • Became friends with editors at famous women’s magazines
  • Helped my clients secure media worth tens of thousands of dollars

If you’re looking to increase your visibility and be recognized as a leader in your industry,
you’ll definitely want to tune in!

Get in on this special publicity training now <== there’s no charge.

I can’t wait to share my best strategies with you. I’ll be showing you how to apply them to YOUR business, so that you can start becoming seen as the next big star in your industry!



How YOU Can Get the Media’s Attention

Posted on by Selena Soo, in 'Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

What does it take to get seen & be known by more than just a handful of clients or friends? 

How do you get the media interested in YOU? So you get the write-ups in magazines & high profile blogs, and the interviews on tv, podcasts, youtube shows, and more?

Let me explain with a story…

Imagine The New York Times is a really hot girl.

This blond bombshell gets hit on left & right whenever she walks into a bar. Swarms of guys (who she barely knows anything about) are constantly testing their latest pick-up line on her and competing for her attention.

99% of these people go ignored. She doesn’t have time for them, nor does she care about them.

But make no mistake, she IS looking. She is eagerly hoping that she’ll meet someone really special. She wants to go on dates. She wants a long-term relationship, but only with the right person.

Then her friend tells her, “There’s this guy you’ve GOT to meet. He’s amazing, unique, and I think you’ll really like him.” Her ears perk up, and she gets that fluttering, excited feeling in her body.

Similarly, the media is eagerly hoping to meet experts like you. Every day, they are searching for experts who have the answers to questions their audience is most struggling with. They want to find those people who can solve the problems of the masses.

The problem is that they’re used to thousands of mediocre pitches from strangers who waste their time. So they’re jaded, and it takes time to build trust.

So what will lead them to say, “Sure, let’s set up a meeting”?

The secret is getting an endorsement from a trusted person in their network who says, “Hey, you need to check this person out.” This is one of the fastest ways to stand out.

But when it comes to getting noticed by the media, the most important steps often come after that one-time meeting or introduction.


Building a thoughtful, consistent relationship with the media (or anyone in the position to give you amazing opportunities) is the only way that one-time meeting will grow into opportunities that translate into real results for your business.

However, most people have no idea how to build powerful, long-lasting connections with the media and influencers. In fact,  most people are doing it all wrong.

And this is something I am an expert at doing.

For more than a decade, I’ve been building relationships with powerful players of the editorial world and blogosphere. This is why today, I can call many of them up and recommend the next big star to them, or get their personal feedback on my latest big project.  A few questions for you —

  • What if you could get in front of these decision makers? These hard-to-access people waiting behind closed doors, who can give you a bigger platform and fast forward your success?
  • How many more people could you reach?
  • How much more revenue could you potentially bring in?

In the  Publicity Mastermind Circle, I will be teaching these relationship-building and publicity skills to a small group of future stars, so that these opportunities can become yours.

This 6-month mastermind program is a completely unique, once-in-a-lifetime opportunity. You’ll have the rare chance to meet many of the most valuable people in my network, which I have carefully cultivated over the course of 10+ years. At the same time, you’ll be receiving mentoring from me so you cultivate these relationships the right way.

This is how you will stand out from the crowd, and get the opportunities to make an even bigger impact — and have an even bigger presence — in the world.

So what I want to know is this — are YOU that future star that the world needs to know about?  If you’re ready to be seen as a power player in your industry + get the support to make that happen, I invite you to apply for the Publicity Mastermind Circle TODAY.





P.S. Thank you so much to those of you who have already applied! And thank you also to those who have shared my last blog with that special star in your network.

Is there a person in your life whose work needs to be seen & known by the masses? If so, I would love for you to send this link over to them, so they have a chance to apply for the Publicity Mastermind Circle today.


I’m looking for the next big star (is it you?)

Posted on by Selena Soo, in 'Empowerment, Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Hi Selena,

You are unique, special, and truly amazing at what you do. You know how to get life-changing results for your clients, and how make a good living from your business.

You’ve accomplished many of the goals you first set out to achieve.

And yet… something is missing.  

While your clients think the world of you, the rest of the world doesn’t really know who you are.

And because you aren’t widely recognized as an industry leader, you are ultimately limited in achieving the even bigger goals you have, like:

  • Deeply impacting the lives of millions (rather than just a few hundred)
  • Getting a 6-figure book deal or landing on the NY Times best-sellers list
  • Moving from a 1:1 coaching business model to building a global empire

A handful of individuals have figured out how to dominate the personal growth industry, and are moving into the mainstream. They’re the ones getting featured in magazines (or getting cover stories!). Their books are the NY Times best-sellers. They’re getting the big stages and huge audiences.

And it’s so frustrating because you know you have just as much to offer as those who are dominating the spotlight. Your work has the potential to help thousands — or millions — of people too.

So how do you go from where you currently are to…

  • Building an exponentially bigger email list (perhaps 2x, 3x, or even 10x bigger) with devoted supporters, fans, and customers?
  • Getting interviewed by Oprah on Super Soul Sunday?
  • Speaking onstage with thousands of people in the audience hanging on your every word?

To get these kind of opportunities, you need the right people behind you – who can open up doors for you + give you a bigger platform.

I can show exactly how to build and cultivate these relationships so YOU start getting the opportunities that set you up as the next big thought leader.

Introducing The Publicity Mastermind Circle

A unique 6-month opportunity for 10 to 12 stars on the rise.

I’ll be teaching you exactly how to position yourself as a leader, increase your visibility, and build powerful relationships with the media and other influencers.

If you think you have what it takes to become recognized in the mainstream, then I would love for you to apply today.

Learn about the Publicity Mastermind Circle here.

 I am accepting applicants on a first-come, first served basis, so apply early!




Big Confession (plus a sneak peak of what’s next!)

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Earlier this month, I was sitting at my kitchen table, crying in front of my team.

I had just made a big decision that no one was expecting.

I’d decided to flush thousands of dollars down the toilet.

Let me explain….

For the past several weeks, I’d spent every single day working on a new project.

In the fall, I was planning to launch my first-ever virtual group program, where I’d be teaching entrepreneurs how to get known & get clients.

Dozens of people had been begging me to create a virtual program like this. For the past year, the only course I’d been offering was in person in NYC. 

This was proving to be a challenge. I had newsletter readers living in places such as Poland, England, and California, who wanted to take a course with me, but couldn’t.

In some cases, there were date conflicts. In other cases, it was just too much money for an early-stage entrepreneur to fly out to NYC, get an expensive hotel room for two nights, AND invest in the course. I totally get it.

So I set out to create a virtual group program, distilling all of my knowledge into a 3-month course with the goal of helping as many people as possible. 

Here’s how far I’d gotten:

  • I’d put together the program outline. I had created the marketing materials.
  • I’d hired a project manager and a copyeditor. We’d spent days perfecting the sales copy and video scripts. I’d even worked with an on-camera expert to rehearse my scripts.
  • The videographer was scheduled to come the next week to shoot my promotional videos.
  • The makeup artist had rearranged her schedule to make the shoot date.
  • I had colleagues and high profile friends lined up to help me promote the course.
  • I even had a handful of people who were ready to take the course as soon as I opened it up.

And then one day, I decided that I just couldn’t do it anymore.

What happened?

I’d been spreading myself too thin. What was meant to be exciting was starting to feel like a burden.

And even more than that, I was being distracted from the one thing that I had set out to do from the very first day I started my business.


There is one thing that I am so truly passionate about, more than anything in the world.

And that is promoting visionary people — experts, coaches, and authors — who have a message and a presence that is so powerful, that they have the ability to change the world.

I realized that I can best fulfill my desire of helping as many people as possible by  devoting myself fully to this small handful of people. Because I know exactly how to help them create a massive impact.

As a highly sensitive person who began the path of personal development at a young age, I know how important it is to have role models who inspire us and show us what’s possible for our lives.

And I want to be that person who helps bring these thought leaders to the masses.

Have you ever met someone and thought, “Wow, this person is incredible. Everyone needs to know about her.”

You know, those truly special people who are meant to go from popular expert helping dozens or hundreds of people to mainstream media personality touching the lives of millions? People I like to think could be the next Oprah Winfrey, Martha Beck, Suze Orman, or Rachael Ray.

Or… does this kind of person sound like you?

One thing I’m great at is seeing the potential in people. And nothing makes me more excited than helping extraordinary individuals realize their full potential.

So I’m launching a new program. Something totally different. There is nothing else out there quite like it.

It’s for a small group of people that I’ll be personally mentoring and coaching over the course of six months. I’ll be teaching them the secrets to building relationships with people who can open up doors to them, like the media, famous bloggers, and conference organizers.

So watch out for an email from me on Friday morning (if you’re not on my newsletter yet, you can sign up below). I’d be so grateful if you took the time to read it, as well as pass it along to anyone who might be a great fit.

And if this program speaks to you, I would love for you to apply.

So much gratitude,


1 Year Business Anniversary Party Photos

Posted on by Selena Soo, in 'Event Alert!, Relationships'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

Last night I celebrated my business’ 1-year anniversary at Pranna (one of my favorite lounges in NYC).

We had South Asian inspired hors d’oeuvres and Baked by Melissa cupcakes, plus some great drinks and music!

Thank you to everyone that could make it! And for those who couldn’t come, I hope to connect soon.  Here are some pictures from the night.

1yr anniversary



Inspiration for your business (plus my party)!

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

Just a quick reminder that my 1-year anniversary party is tomorrow night! I’d love to see you, and you can:

RSVP here.

I also wanted to share a few of my favorite articles that I’ve written over the past year.

I hope they motivate and inspire you as you’re building (or starting to think about building) your business.


I hope you enjoy them!

Feel free to share your thoughts & personal stories!



S2 Groupe Turns 1 (Come Celebrate with me!)

Posted on by Selena Soo, in 'Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

I celebrated my 31st birthday this past Sunday with 10 of my close girlfriends.

We had a garden dinner party, followed by birthday cake and champagne at my place. There were also fireworks that evening — such a nice surprise!

I’ve included some photos from my birthday at the bottom of the email.

On a related note, my business turned 1 year old this summer – yay!


I’m excited to celebrate & I am planning a party on Thursday, July 25th from 6:30 – 8:30pm.

I would love to see you there!

It’ll be fun to connect in person, and you’ll also get to meet a few of my favorite entrepreneurial friends + my fabulous summer interns.

RSVP here and I’ll send you the location details.

Talk soon!





S2 Groupe