Posts Categorized: Empowerment

Why Expressing Gratitude Matters: 5 ways to say “thank you” to colleagues, mentors, and friends

Posted on by Selena Soo, in 'Empowerment, Relationships'


Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Have you ever gone above and beyond to help someone? Perhaps you spent two hours on the phone with them offering advice in your area of expertise. Or maybe you connected them to a valuable resource or person to help them with their career, relationship, or health.

Sometimes, you may even rearrange your schedule and cancel existing commitments to help someone during a time of great need. In the moment, the person you are helping may say a quick “thanks!”, but after that you never hear from them again.

This happened to me last year. A colleague who was unemployed reached out to me. She had been job-hunting for months and was stressed out, frustrated, and losing hope. Every day she’d been sending out her resume, but getting no response. She asked for my help, and I ended up connecting her to the president of a major company looking to hire someone just like her. Two months later, she got a senior level position with a 6-figure salary!

I found out about this when she announced her new job on Facebook. While I was excited to hear the news, I felt a little unappreciated and forgotten about. In fact, I only heard from her several months later when she had another favor to ask of me.

This happens all the time. We get busy and forget to thank people for their help. But gratitude is so important. When we forget to thank someone, they feel less motivated to help us again. But when we do thank someone in a thoughtful, heartfelt way, it makes the person feel deeply appreciated and wanting to help you even more.


Here are five specific ways to express gratitude this holiday season and beyond:

1) Send an email.

Just sending a short, thoughtful email is something we all can make the time for. You can make your “thank you” truly felt by the recipient when you share how specifically they have helped you.

As an example, you could say: “It was great to meet you last week! Thank you for recommending that book to me — I bought it right away! I’m already half-way through and it’s amazing. I can already see how I can apply some of these insights to my career.”

Share what impacted and moved you, and the results of putting their advice into action. This allows the recipient to know the difference they have made in your life, which makes the act of giving even more fulfilling to them!

2) Handwritten card or note sent by postal mail.

I heard a statistic recently that nowadays, only 3% of mail is handwritten. The rest is bills or junk mail! The receiver of a beautiful handwritten note or card will feel so special and excited to open up a real piece of thoughtful mail. The fact that you took the time and effort into writing a note by hand and mailing it the old-fashioned way shows someone how much you care.

3) Take them out for a nice lunch or dinner.

Another way to show your gratitude is to take someone out to lunch or dinner. You could reach out and say, “I want to thank you for all the ways you have supported me this year. I would love to take you out to your favorite restaurant. It’s on me!” Many people are too busy for coffee dates in the middle of the day, but taking someone out to a fancy dinner is an unexpected treat that will definitely make you stand out.

4) Thank them publicly.

We all have our own public platforms where we share information — whether it’s Facebook, Twitter, a blog, or a newsletter. You can use any of these platforms to publicly express gratitude towards someone who has made an impact you. I love when someone posts something nice about me on Facebook or promotes one of my articles. Not only does it feel special to get recognized publicly, but you are also introducing the recipient to potential new fans or friends.

5) Send a gift.

Sending a gift is another way to give back to someone who has given to you. A client of mine gave someone who referred a client to her a Starbucks gift card and said, “Coffee is on me for the month.” The person receiving the gift loved that!

Another example is a woman who I’d recently helped who sent me a card, a book, and gorgeous bouquet of flowers. It was such a sweet gesture that made me feel so appreciated. As a result, she is always on my radar, and I want to continue to help her.

And if you don’t know what kind of gift to give, you could ask that person’s friends or even colleagues or assistant. You could say, “I’d like to give Jane a thoughtful gift. What does she like? Here are a few ideas I have.”

This holiday season is the perfect time for you to reach out to the colleagues, clients, mentors, and friends who have made a difference in your life this year, and to tell them exactly how they have done so. 

Now I’d LOVE to hear from you. in the comments below, please share one thoughtful or creative idea on how you are going to give back this holiday season & beyond.

Check out my SheBrand Superstar series interview!

Posted on by Selena Soo, in 'Empowerment, Money/Career'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

I was recently interviewed by my friend Liz Dennery Sanders. Liz is a branding visionary and one of the Vogue 100, a group of powerful influencers that Vogue Magazine recognized for their leadership in culture and style.

Liz created SheBrand to help women entrepreneurs create dynamic personal brands, so they can expand their businesses and their reach.

To inspire women to dream bigger, each week SheBrand showcases a different woman entrepreneur that is making a big impact with her business and through her brand. I am honored & excited to be featured in the Superstar series, alongside inspirational women entrepreneurs, fashion designers, and celebrities. I had a lot of fun answering her interview questions. We chatted about favorite things (like indulgences, hangouts, and restaurants), my #1 tip for entrepreneurs, and why branding is so important.

Check out my interview right here!



How I Overcame my Fear of Public Speaking

Posted on by Selena Soo, in 'Empowerment, Money/Career'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

Last month at the World Domination Summit, I was listening to Danielle LaPorte as she rocked the stage. During the audience Q&A someone asked her: “How do you become a great public speaker?”

Her answer: “You have to train for it like it’s an Olympic sport.”

Those words hit me hard. Because isn’t it true? If you want to be world-class at anything, there’s only one way — you have to give it everything you’ve got.

As an example, when I started preparing for my recent webinar, “How to Get VIP Access to Media + Influencers”, I trained for it like it was the Olympics.

You see, for most of my life, public speaking has completely terrified me.

I’m a natural introvert; I spend a lot of time in my head. When I do talk, I talk really fast. My shy tendencies and self-conscious nature created challenges for me.

microphoneI remember one time in high school history class, I had to give a presentation. I was so nervous that my legs were shaking convulsively the entire time I was speaking.

I tried to spill out my words as quickly as possible, but every moment felt like eternity. I could feel the silence in the room. The whole time, I could tell that my teacher and my classmates were feeling sorry for me.

This fear of public speaking continued for most of my adult life. I remember at my first job, I sometimes had to give presentations to my boss and colleagues. The night before, I would toss and turn, worrying about the next day. When I would wake up in the morning, I’d feel like throwing up.

There was no way I was just going to “wing it” and hope for a successful webinar. So over the course of several weeks, I took extreme measures to prepare.

This included:

  • Hiring a consultant to figure out my core messaging and develop story ideas
  • Spending 8 hours per week with my copyeditor writing and rewriting the presentation
  • Rehearsing it in my living room for my interns. They critiqued my delivery. They told me what parts of my talk were interesting (and what was not).
  • On the day of the webinar, I spent 5 hours rehearsing and refining my presentation.

Overall, I spent about 60 hours “training” for this 1-hour webinar. I realized afterwards that I followed the advice I’d once heard about public speaking — spend 1 hour preparing for every 1 minute you are speaking.

The result of all this work?

Close to 700 people (hailing from New York City to a small Mayan village in Guatemala) signed up to hear me speak.

And… I nailed it. I loved every single moment of it.

Now here’s what I want you to take away from all of this:

Success is not an accident.

The success of my presentation didn’t just magically happen for me. It was a direct result of the countless hours I poured into crafting my content, rehearsing my talk, and strategizing the promotion.

So today, I want to ask you: Where in your business are you just hoping success will magically happen? Are there actions you could take that would make your success inevitable?

Share your answers directly below. By making a public commitment, you’re taking a powerful step towards that goal.

I look forward to hearing from you & reading your comments!



I’m looking for the next big star (is it you?)

Posted on by Selena Soo, in 'Empowerment, Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Hi Selena,

You are unique, special, and truly amazing at what you do. You know how to get life-changing results for your clients, and how make a good living from your business.

You’ve accomplished many of the goals you first set out to achieve.

And yet… something is missing.  

While your clients think the world of you, the rest of the world doesn’t really know who you are.

And because you aren’t widely recognized as an industry leader, you are ultimately limited in achieving the even bigger goals you have, like:

  • Deeply impacting the lives of millions (rather than just a few hundred)
  • Getting a 6-figure book deal or landing on the NY Times best-sellers list
  • Moving from a 1:1 coaching business model to building a global empire

A handful of individuals have figured out how to dominate the personal growth industry, and are moving into the mainstream. They’re the ones getting featured in magazines (or getting cover stories!). Their books are the NY Times best-sellers. They’re getting the big stages and huge audiences.

And it’s so frustrating because you know you have just as much to offer as those who are dominating the spotlight. Your work has the potential to help thousands — or millions — of people too.

So how do you go from where you currently are to…

  • Building an exponentially bigger email list (perhaps 2x, 3x, or even 10x bigger) with devoted supporters, fans, and customers?
  • Getting interviewed by Oprah on Super Soul Sunday?
  • Speaking onstage with thousands of people in the audience hanging on your every word?

To get these kind of opportunities, you need the right people behind you – who can open up doors for you + give you a bigger platform.

I can show exactly how to build and cultivate these relationships so YOU start getting the opportunities that set you up as the next big thought leader.

Introducing The Publicity Mastermind Circle

A unique 6-month opportunity for 10 to 12 stars on the rise.

I’ll be teaching you exactly how to position yourself as a leader, increase your visibility, and build powerful relationships with the media and other influencers.

If you think you have what it takes to become recognized in the mainstream, then I would love for you to apply today.

Learn about the Publicity Mastermind Circle here.

 I am accepting applicants on a first-come, first served basis, so apply early!




Big Confession (plus a sneak peak of what’s next!)

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Earlier this month, I was sitting at my kitchen table, crying in front of my team.

I had just made a big decision that no one was expecting.

I’d decided to flush thousands of dollars down the toilet.

Let me explain….

For the past several weeks, I’d spent every single day working on a new project.

In the fall, I was planning to launch my first-ever virtual group program, where I’d be teaching entrepreneurs how to get known & get clients.

Dozens of people had been begging me to create a virtual program like this. For the past year, the only course I’d been offering was in person in NYC. 

This was proving to be a challenge. I had newsletter readers living in places such as Poland, England, and California, who wanted to take a course with me, but couldn’t.

In some cases, there were date conflicts. In other cases, it was just too much money for an early-stage entrepreneur to fly out to NYC, get an expensive hotel room for two nights, AND invest in the course. I totally get it.

So I set out to create a virtual group program, distilling all of my knowledge into a 3-month course with the goal of helping as many people as possible. 

Here’s how far I’d gotten:

  • I’d put together the program outline. I had created the marketing materials.
  • I’d hired a project manager and a copyeditor. We’d spent days perfecting the sales copy and video scripts. I’d even worked with an on-camera expert to rehearse my scripts.
  • The videographer was scheduled to come the next week to shoot my promotional videos.
  • The makeup artist had rearranged her schedule to make the shoot date.
  • I had colleagues and high profile friends lined up to help me promote the course.
  • I even had a handful of people who were ready to take the course as soon as I opened it up.

And then one day, I decided that I just couldn’t do it anymore.

What happened?

I’d been spreading myself too thin. What was meant to be exciting was starting to feel like a burden.

And even more than that, I was being distracted from the one thing that I had set out to do from the very first day I started my business.


There is one thing that I am so truly passionate about, more than anything in the world.

And that is promoting visionary people — experts, coaches, and authors — who have a message and a presence that is so powerful, that they have the ability to change the world.

I realized that I can best fulfill my desire of helping as many people as possible by  devoting myself fully to this small handful of people. Because I know exactly how to help them create a massive impact.

As a highly sensitive person who began the path of personal development at a young age, I know how important it is to have role models who inspire us and show us what’s possible for our lives.

And I want to be that person who helps bring these thought leaders to the masses.

Have you ever met someone and thought, “Wow, this person is incredible. Everyone needs to know about her.”

You know, those truly special people who are meant to go from popular expert helping dozens or hundreds of people to mainstream media personality touching the lives of millions? People I like to think could be the next Oprah Winfrey, Martha Beck, Suze Orman, or Rachael Ray.

Or… does this kind of person sound like you?

One thing I’m great at is seeing the potential in people. And nothing makes me more excited than helping extraordinary individuals realize their full potential.

So I’m launching a new program. Something totally different. There is nothing else out there quite like it.

It’s for a small group of people that I’ll be personally mentoring and coaching over the course of six months. I’ll be teaching them the secrets to building relationships with people who can open up doors to them, like the media, famous bloggers, and conference organizers.

So watch out for an email from me on Friday morning (if you’re not on my newsletter yet, you can sign up below). I’d be so grateful if you took the time to read it, as well as pass it along to anyone who might be a great fit.

And if this program speaks to you, I would love for you to apply.

So much gratitude,


Inspiration for your business (plus my party)!

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

Just a quick reminder that my 1-year anniversary party is tomorrow night! I’d love to see you, and you can:

RSVP here.

I also wanted to share a few of my favorite articles that I’ve written over the past year.

I hope they motivate and inspire you as you’re building (or starting to think about building) your business.


I hope you enjoy them!

Feel free to share your thoughts & personal stories!



Where did the summer go? (plus fun 30-day challenge)

Posted on by Selena Soo, in 'Empowerment, Self-care'

Photo credit: Stephanie Badin

I can’t believe June is coming to an end! We spend all winter waiting to switch our boots for sandals and sweaters for t-shirts, only to see summer flying by.

Since summer only comes once a year, I’ve been trying to make a more conscious effort to build some R&R time into my schedule.

Because I’m so passionate about my business, I feel like my work is play. However, I have to remind myself that it’s important to take a true mental break & put away the laptop once the weekend rolls around!

Last Sunday I was at Prospect Park with a group of friends, including Nathalie Lussier and her cute pup Millie. Nathalie is a business strategist and digital visionary, who is also super sweet and passionate about her work.

Nathalie Lussier and me with her cute pup Millie


Taking a break with Nathalie was incredibly healthy. It gave me the time to enjoy the beautiful weather and the company of my friends. But it was also great because by the time I got home, I felt refreshed and ready to take on the week ahead.

For those looking to build more relaxation into your summer, here’s a mini list of things you can do:

•Lay on a beach and dip your toes in the ocean

•Sip cocktails on a rooftop, enjoying the skyline

•Pack a gourmet picnic + head to the park with friends

…or the one thing you’ve been meaning to do all year! 




P.S.  Speaking of my friend Nathalie Lussier, she is launching her exciting 30-Day Challenge to double your email list in just a month! 

It’s a great way to boost your business + it’s totally free. Throughout the challenge Natalie will be sending you checklists, video trainings, and a chance to win cool prizes. 

As many of you know, with a solid email list you can work less rather than more. What could be more perfect for summer?

Want to get known & stand out? (Plus, a way to work with me)

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badini

I hope you had a great weekend! 

I spent Saturday with my client Lindsay Kriger, relationship & self-love expert, who was co-teaching a class called Embody Sexy.

The event was fantastic. Lindsay kicked it off with some confidence-boosting exercises to help women with their dating lives, which was followed by a 40-minute cardio dance workout.

With the professional DJ and backup dancers, you would think you were in a New York City night club!


Lindsay is a shining example of what it means to get known & stand out. People are naturally drawn to her brand, and she’s a total media magnet. Her business is less than a year old, and she’s already been featured on eHarmony,, Psychology Today, and many more.


For every entrepreneur I meet, getting known & standing out means something different. For some of us, it means getting our ideal clients to notice us and work with us. For others, it means getting media attention, speaking opportunities, or even a book deal.

I absolutely love helping women entrepreneurs stand out from the crowd & reach their goals. I would love to help you too.

For this reason, I’m opening up 15 more Get Known & Stand Out sessions.

During our session we will get clear on:

  • Where your business is right now, and what your dream business looks like.
  • What is needed for you to create your personal breakthrough. To have a business you love that is overflowing with clients and opportunities.
  • The most important actions you need to take right now to get there.
If you’d like 1 of the 15 sessions, please fill out this brief form.

I do my best to speak to as many people as possible, so if we don’t connect this time, I’ll reach out to you later this year if I think I can help you create your dream business.
Speak soon!

My Client on the Dr. Oz Show

Posted on by Selena Soo, in 'Empowerment'

Photo credit: Stephanie Badini

I have exciting news to share — my client Alisa Vitti was just on The Dr. Oz Show!

 It was epic.

Dr. Oz & Alisa talked about something NEVER discussed on national TV before. For more specifics, check out the segment here.


Alisa’s focus is women’s hormonal health. She’s been called “Oprah for your ovaries.”

She teaches women how to live their best lives by leveraging their hormonal cycle. Now what does that mean?

  • During different phases of the month, you can eat specific foods & engage in certain activities to optimize your health, happiness, and success.
  • You should also avoid certain foods & products to protect yourself from hormonal imbalances. Hormones affect EVERYTHING — your fertility, sex drive, energy level, mood, weight, skin, sleep, and so much more.

This information is vital, and it’s all in Alisa’s new book WomanCode: Perfect Your Cycle, Amplify Your Fertility, Supercharge Your Sex Drive, and Become a Power Source.

The original publication date was May 7, but because of this big media appearance HarperCollins decided to release it immediately. It’s already a #1 Amazon bestseller in its category.

If you’d like to get your own copy of the book (as well as special gifts), hop on over to this page with all the details.

Curious about what others are saying? I’ve included some rave reviews below my email signature.

Here’s to your health, happiness, and success!

What people are saying about WomanCode:
“Alisa is a thought leader when it comes to providing women with the healthcare they really need. Her revolutionary approach will transform your body and your life. More GYN’s should prescribe WomanCode to their patients.”
Dr. Frank Lipman, founder of Eleven Eleven Wellness Center, author of Revive


“Alisa Vitti is a management guru for the female body. She makes hormonal health approachable and fun!”

Kris Carr, New York Times bestselling author of Crazy Sexy Kitchen



“Alisa Vitti is my go-to hormone expert and yes us younger women need one! She has helped me with my cycle, my skin, and my energy – all with food! WomanCode will teach you Alisa’s system to feel your absolute best so that you can use your body and hormones to create a miraculous life.”

Gabrielle Bernstein, New York Times bestselling author of May Cause Miracles.

My latest piece on HuffPost! “Is Sheryl Sandberg the New Gloria Steinem?”

Posted on by Selena Soo, in 'Empowerment, Relationships'

Photo credit: Stephanie Badini

I’m very passionate about women’s rights and freedom.

In high school, I would read feminist classics such as The Beauty Myth by Naomi Wolf and The Feminine Mystique by Betty Friedan. In college, 90% of the papers I wrote were about women’s issues.

In the work I do today, I help women entrepreneurs with a powerful message increase their visibility and amplify their impact. As I’ve found in life, everything always comes full circle.

I was fortunate enough to get my hands on an advance copy ofSheryl Sandberg’s new book Lean Inwhich was officially released last MondayAs I was reading the book, I could help but think that Sheryl has become the new “It Girl” for modern feminism. The Gloria Steinem of our generation.

I wrote a piece for The Huffington Post about this topic. I’ve included an excerpt below and you can read more at this link.

I hope you enjoy it!

Is Sheryl Sandberg the New Gloria Steinem?

Who is Sheryl Sandberg?

* Facebook’s Chief Operating Officer

* The 10th most powerful woman in the world, according to Forbes

* A loving mother who leaves the office at 5:30pm to have dinner with her kids

* A Harvard MBA who graduated with highest distinction

* Oprah’s friend

Many young women such as myself find this very inspirational. Sheryl Sandberg has become the new “It Girl” for modern feminism. She appears to embody the American woman’s dream of having it all.

In the 1970s Gloria Steinem was the awe-inspiring leader of the women’s movement. I believe that Sheryl Sandberg is taking on that role today. People want to hear what she has to say. Her TED Talk has been viewed more than 2 million times.

Furthermore, working side-by-side with Mark Zuckerberg at technology darling Facebook is the equivalent of what Gloria Steinem did in the 1970s when she started her own successful magazine: the ultimate professional achievement.

Young women are eager for more female role models and Sheryl Sandberg is our role model of choice. She’s our most passionate advocate. She wants to help us find success and satisfaction in both our careers and personal lives.

So when Sheryl Sandberg tells us to “lean in,” we’re listening.

What exactly does it mean to lean in?

Leaning in is the opposite of stepping back.

Sheryl observed that many young women turn down leadership and career-advancing opportunities because they want to become mothers one day. They want to have a life outside of work. They want to have balance.

These women may be in their early 20s (or even teenagers for that matter), but they are already limiting their career choices based on a vision of the life they want for themselves — 10, 20, or even 30 years into the future. Sheryl believes that because women are pre-emptively stepping back, that’s the reason why we have not made it to the top of any profession, anywhere in the world. It’s a pattern we need to reverse.

Read the full article here on The Huffington Post.

Want to share this article? I would love that!
Here are some ready-to-go tweets.

  • Is @sherylsandberg the new @gloriasteinem? Here’s what @selenasoo has to say on @HuffPostWomen #leanin
  • Is @sherylsandberg the new “It Girl” for modern feminism? (cc: @HuffPostWomen @selenasoo) #leanin
  • Can women really have it all? Read about @sherylsandberg’s surprising answer #leanin (cc: @selenasoo @HuffPostWomen)
  • Why do young women love @sherylsandberg? @selenasoo, @HuffPostWomen contributor, explains: #leanin
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