Check out my SheBrand Superstar series interview!

Posted on by Selena Soo, in 'Empowerment, Money/Career'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

I was recently interviewed by my friend Liz Dennery Sanders. Liz is a branding visionary and one of the Vogue 100, a group of powerful influencers that Vogue Magazine recognized for their leadership in culture and style.

Liz created SheBrand to help women entrepreneurs create dynamic personal brands, so they can expand their businesses and their reach.

To inspire women to dream bigger, each week SheBrand showcases a different woman entrepreneur that is making a big impact with her business and through her brand. I am honored & excited to be featured in the Superstar series, alongside inspirational women entrepreneurs, fashion designers, and celebrities. I had a lot of fun answering her interview questions. We chatted about favorite things (like indulgences, hangouts, and restaurants), my #1 tip for entrepreneurs, and why branding is so important.

Check out my interview right here!



How I Overcame my Fear of Public Speaking

Posted on by Selena Soo, in 'Empowerment, Money/Career'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

Last month at the World Domination Summit, I was listening to Danielle LaPorte as she rocked the stage. During the audience Q&A someone asked her: “How do you become a great public speaker?”

Her answer: “You have to train for it like it’s an Olympic sport.”

Those words hit me hard. Because isn’t it true? If you want to be world-class at anything, there’s only one way — you have to give it everything you’ve got.

As an example, when I started preparing for my recent webinar, “How to Get VIP Access to Media + Influencers”, I trained for it like it was the Olympics.

You see, for most of my life, public speaking has completely terrified me.

I’m a natural introvert; I spend a lot of time in my head. When I do talk, I talk really fast. My shy tendencies and self-conscious nature created challenges for me.

microphoneI remember one time in high school history class, I had to give a presentation. I was so nervous that my legs were shaking convulsively the entire time I was speaking.

I tried to spill out my words as quickly as possible, but every moment felt like eternity. I could feel the silence in the room. The whole time, I could tell that my teacher and my classmates were feeling sorry for me.

This fear of public speaking continued for most of my adult life. I remember at my first job, I sometimes had to give presentations to my boss and colleagues. The night before, I would toss and turn, worrying about the next day. When I would wake up in the morning, I’d feel like throwing up.

There was no way I was just going to “wing it” and hope for a successful webinar. So over the course of several weeks, I took extreme measures to prepare.

This included:

  • Hiring a consultant to figure out my core messaging and develop story ideas
  • Spending 8 hours per week with my copyeditor writing and rewriting the presentation
  • Rehearsing it in my living room for my interns. They critiqued my delivery. They told me what parts of my talk were interesting (and what was not).
  • On the day of the webinar, I spent 5 hours rehearsing and refining my presentation.

Overall, I spent about 60 hours “training” for this 1-hour webinar. I realized afterwards that I followed the advice I’d once heard about public speaking — spend 1 hour preparing for every 1 minute you are speaking.

The result of all this work?

Close to 700 people (hailing from New York City to a small Mayan village in Guatemala) signed up to hear me speak.

And… I nailed it. I loved every single moment of it.

Now here’s what I want you to take away from all of this:

Success is not an accident.

The success of my presentation didn’t just magically happen for me. It was a direct result of the countless hours I poured into crafting my content, rehearsing my talk, and strategizing the promotion.

So today, I want to ask you: Where in your business are you just hoping success will magically happen? Are there actions you could take that would make your success inevitable?

Share your answers directly below. By making a public commitment, you’re taking a powerful step towards that goal.

I look forward to hearing from you & reading your comments!



How I became friends with media + influencers – and so can you!

Posted on by Selena Soo, in 'Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

To celebrate the 1-year anniversary of my business, I’ve put together something extra special for you.

I’ve compiled my very best teachings into an exciting webinar called “How to Get VIP Access to Media + Influencers: 3 Secrets to Becoming Seen as the Next Big Star.”

I share my secrets on how to get access to those big opportunities you’ve had your eye on (i.e. getting invited to speak on big stages, landing high-profile press, becoming friends with the celebrities in your field).


I also reveal how I did the following —

  • Got glowing testimonials from Marie Forleo and Danielle LaPorte (within the 1st month of officially launching my business)
  • Became friends with editors at famous women’s magazines
  • Helped my clients secure media worth tens of thousands of dollars

If you’re looking to increase your visibility and be recognized as a leader in your industry,
you’ll definitely want to tune in!

Get in on this special publicity training now <== there’s no charge.

I can’t wait to share my best strategies with you. I’ll be showing you how to apply them to YOUR business, so that you can start becoming seen as the next big star in your industry!



How YOU Can Get the Media’s Attention

Posted on by Selena Soo, in 'Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

What does it take to get seen & be known by more than just a handful of clients or friends? 

How do you get the media interested in YOU? So you get the write-ups in magazines & high profile blogs, and the interviews on tv, podcasts, youtube shows, and more?

Let me explain with a story…

Imagine The New York Times is a really hot girl.

This blond bombshell gets hit on left & right whenever she walks into a bar. Swarms of guys (who she barely knows anything about) are constantly testing their latest pick-up line on her and competing for her attention.

99% of these people go ignored. She doesn’t have time for them, nor does she care about them.

But make no mistake, she IS looking. She is eagerly hoping that she’ll meet someone really special. She wants to go on dates. She wants a long-term relationship, but only with the right person.

Then her friend tells her, “There’s this guy you’ve GOT to meet. He’s amazing, unique, and I think you’ll really like him.” Her ears perk up, and she gets that fluttering, excited feeling in her body.

Similarly, the media is eagerly hoping to meet experts like you. Every day, they are searching for experts who have the answers to questions their audience is most struggling with. They want to find those people who can solve the problems of the masses.

The problem is that they’re used to thousands of mediocre pitches from strangers who waste their time. So they’re jaded, and it takes time to build trust.

So what will lead them to say, “Sure, let’s set up a meeting”?

The secret is getting an endorsement from a trusted person in their network who says, “Hey, you need to check this person out.” This is one of the fastest ways to stand out.

But when it comes to getting noticed by the media, the most important steps often come after that one-time meeting or introduction.


Building a thoughtful, consistent relationship with the media (or anyone in the position to give you amazing opportunities) is the only way that one-time meeting will grow into opportunities that translate into real results for your business.

However, most people have no idea how to build powerful, long-lasting connections with the media and influencers. In fact,  most people are doing it all wrong.

And this is something I am an expert at doing.

For more than a decade, I’ve been building relationships with powerful players of the editorial world and blogosphere. This is why today, I can call many of them up and recommend the next big star to them, or get their personal feedback on my latest big project.  A few questions for you —

  • What if you could get in front of these decision makers? These hard-to-access people waiting behind closed doors, who can give you a bigger platform and fast forward your success?
  • How many more people could you reach?
  • How much more revenue could you potentially bring in?

In the  Publicity Mastermind Circle, I will be teaching these relationship-building and publicity skills to a small group of future stars, so that these opportunities can become yours.

This 6-month mastermind program is a completely unique, once-in-a-lifetime opportunity. You’ll have the rare chance to meet many of the most valuable people in my network, which I have carefully cultivated over the course of 10+ years. At the same time, you’ll be receiving mentoring from me so you cultivate these relationships the right way.

This is how you will stand out from the crowd, and get the opportunities to make an even bigger impact — and have an even bigger presence — in the world.

So what I want to know is this — are YOU that future star that the world needs to know about?  If you’re ready to be seen as a power player in your industry + get the support to make that happen, I invite you to apply for the Publicity Mastermind Circle TODAY.





P.S. Thank you so much to those of you who have already applied! And thank you also to those who have shared my last blog with that special star in your network.

Is there a person in your life whose work needs to be seen & known by the masses? If so, I would love for you to send this link over to them, so they have a chance to apply for the Publicity Mastermind Circle today.


I’m looking for the next big star (is it you?)

Posted on by Selena Soo, in 'Empowerment, Event Alert!, Money/Career'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Hi Selena,

You are unique, special, and truly amazing at what you do. You know how to get life-changing results for your clients, and how make a good living from your business.

You’ve accomplished many of the goals you first set out to achieve.

And yet… something is missing.  

While your clients think the world of you, the rest of the world doesn’t really know who you are.

And because you aren’t widely recognized as an industry leader, you are ultimately limited in achieving the even bigger goals you have, like:

  • Deeply impacting the lives of millions (rather than just a few hundred)
  • Getting a 6-figure book deal or landing on the NY Times best-sellers list
  • Moving from a 1:1 coaching business model to building a global empire

A handful of individuals have figured out how to dominate the personal growth industry, and are moving into the mainstream. They’re the ones getting featured in magazines (or getting cover stories!). Their books are the NY Times best-sellers. They’re getting the big stages and huge audiences.

And it’s so frustrating because you know you have just as much to offer as those who are dominating the spotlight. Your work has the potential to help thousands — or millions — of people too.

So how do you go from where you currently are to…

  • Building an exponentially bigger email list (perhaps 2x, 3x, or even 10x bigger) with devoted supporters, fans, and customers?
  • Getting interviewed by Oprah on Super Soul Sunday?
  • Speaking onstage with thousands of people in the audience hanging on your every word?

To get these kind of opportunities, you need the right people behind you – who can open up doors for you + give you a bigger platform.

I can show exactly how to build and cultivate these relationships so YOU start getting the opportunities that set you up as the next big thought leader.

Introducing The Publicity Mastermind Circle

A unique 6-month opportunity for 10 to 12 stars on the rise.

I’ll be teaching you exactly how to position yourself as a leader, increase your visibility, and build powerful relationships with the media and other influencers.

If you think you have what it takes to become recognized in the mainstream, then I would love for you to apply today.

Learn about the Publicity Mastermind Circle here.

 I am accepting applicants on a first-come, first served basis, so apply early!




Big Confession (plus a sneak peak of what’s next!)

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Earlier this month, I was sitting at my kitchen table, crying in front of my team.

I had just made a big decision that no one was expecting.

I’d decided to flush thousands of dollars down the toilet.

Let me explain….

For the past several weeks, I’d spent every single day working on a new project.

In the fall, I was planning to launch my first-ever virtual group program, where I’d be teaching entrepreneurs how to get known & get clients.

Dozens of people had been begging me to create a virtual program like this. For the past year, the only course I’d been offering was in person in NYC. 

This was proving to be a challenge. I had newsletter readers living in places such as Poland, England, and California, who wanted to take a course with me, but couldn’t.

In some cases, there were date conflicts. In other cases, it was just too much money for an early-stage entrepreneur to fly out to NYC, get an expensive hotel room for two nights, AND invest in the course. I totally get it.

So I set out to create a virtual group program, distilling all of my knowledge into a 3-month course with the goal of helping as many people as possible. 

Here’s how far I’d gotten:

  • I’d put together the program outline. I had created the marketing materials.
  • I’d hired a project manager and a copyeditor. We’d spent days perfecting the sales copy and video scripts. I’d even worked with an on-camera expert to rehearse my scripts.
  • The videographer was scheduled to come the next week to shoot my promotional videos.
  • The makeup artist had rearranged her schedule to make the shoot date.
  • I had colleagues and high profile friends lined up to help me promote the course.
  • I even had a handful of people who were ready to take the course as soon as I opened it up.

And then one day, I decided that I just couldn’t do it anymore.

What happened?

I’d been spreading myself too thin. What was meant to be exciting was starting to feel like a burden.

And even more than that, I was being distracted from the one thing that I had set out to do from the very first day I started my business.


There is one thing that I am so truly passionate about, more than anything in the world.

And that is promoting visionary people — experts, coaches, and authors — who have a message and a presence that is so powerful, that they have the ability to change the world.

I realized that I can best fulfill my desire of helping as many people as possible by  devoting myself fully to this small handful of people. Because I know exactly how to help them create a massive impact.

As a highly sensitive person who began the path of personal development at a young age, I know how important it is to have role models who inspire us and show us what’s possible for our lives.

And I want to be that person who helps bring these thought leaders to the masses.

Have you ever met someone and thought, “Wow, this person is incredible. Everyone needs to know about her.”

You know, those truly special people who are meant to go from popular expert helping dozens or hundreds of people to mainstream media personality touching the lives of millions? People I like to think could be the next Oprah Winfrey, Martha Beck, Suze Orman, or Rachael Ray.

Or… does this kind of person sound like you?

One thing I’m great at is seeing the potential in people. And nothing makes me more excited than helping extraordinary individuals realize their full potential.

So I’m launching a new program. Something totally different. There is nothing else out there quite like it.

It’s for a small group of people that I’ll be personally mentoring and coaching over the course of six months. I’ll be teaching them the secrets to building relationships with people who can open up doors to them, like the media, famous bloggers, and conference organizers.

So watch out for an email from me on Friday morning (if you’re not on my newsletter yet, you can sign up below). I’d be so grateful if you took the time to read it, as well as pass it along to anyone who might be a great fit.

And if this program speaks to you, I would love for you to apply.

So much gratitude,


1 Year Business Anniversary Party Photos

Posted on by Selena Soo, in 'Event Alert!, Relationships'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badini

Last night I celebrated my business’ 1-year anniversary at Pranna (one of my favorite lounges in NYC).

We had South Asian inspired hors d’oeuvres and Baked by Melissa cupcakes, plus some great drinks and music!

Thank you to everyone that could make it! And for those who couldn’t come, I hope to connect soon.  Here are some pictures from the night.

1yr anniversary



Inspiration for your business (plus my party)!

Posted on by Selena Soo, in 'Empowerment, Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

Just a quick reminder that my 1-year anniversary party is tomorrow night! I’d love to see you, and you can:

RSVP here.

I also wanted to share a few of my favorite articles that I’ve written over the past year.

I hope they motivate and inspire you as you’re building (or starting to think about building) your business.


I hope you enjoy them!

Feel free to share your thoughts & personal stories!



S2 Groupe Turns 1 (Come Celebrate with me!)

Posted on by Selena Soo, in 'Event Alert!'

Photo credit: Stephanie Badin

Photo credit: Stephanie Badin

I celebrated my 31st birthday this past Sunday with 10 of my close girlfriends.

We had a garden dinner party, followed by birthday cake and champagne at my place. There were also fireworks that evening — such a nice surprise!

I’ve included some photos from my birthday at the bottom of the email.

On a related note, my business turned 1 year old this summer – yay!


I’m excited to celebrate & I am planning a party on Thursday, July 25th from 6:30 – 8:30pm.

I would love to see you there!

It’ll be fun to connect in person, and you’ll also get to meet a few of my favorite entrepreneurial friends + my fabulous summer interns.

RSVP here and I’ll send you the location details.

Talk soon!





Where did the summer go? (plus fun 30-day challenge)

Posted on by Selena Soo, in 'Empowerment, Self-care'

Photo credit: Stephanie Badin

I can’t believe June is coming to an end! We spend all winter waiting to switch our boots for sandals and sweaters for t-shirts, only to see summer flying by.

Since summer only comes once a year, I’ve been trying to make a more conscious effort to build some R&R time into my schedule.

Because I’m so passionate about my business, I feel like my work is play. However, I have to remind myself that it’s important to take a true mental break & put away the laptop once the weekend rolls around!

Last Sunday I was at Prospect Park with a group of friends, including Nathalie Lussier and her cute pup Millie. Nathalie is a business strategist and digital visionary, who is also super sweet and passionate about her work.

Nathalie Lussier and me with her cute pup Millie


Taking a break with Nathalie was incredibly healthy. It gave me the time to enjoy the beautiful weather and the company of my friends. But it was also great because by the time I got home, I felt refreshed and ready to take on the week ahead.

For those looking to build more relaxation into your summer, here’s a mini list of things you can do:

•Lay on a beach and dip your toes in the ocean

•Sip cocktails on a rooftop, enjoying the skyline

•Pack a gourmet picnic + head to the park with friends

…or the one thing you’ve been meaning to do all year! 




P.S.  Speaking of my friend Nathalie Lussier, she is launching her exciting 30-Day Challenge to double your email list in just a month! 

It’s a great way to boost your business + it’s totally free. Throughout the challenge Natalie will be sending you checklists, video trainings, and a chance to win cool prizes. 

As many of you know, with a solid email list you can work less rather than more. What could be more perfect for summer?
S2 Groupe