5 ways to be an audience favorite (new guest post!)

Posted on by Selena Soo, in 'Uncategorized'



Last week, I had my Publicity Mastermind event. Masterminders flew in from around the country (and world!) for our 3-day retreat.

It was so exciting to watch them give their speeches at the VIP dinner party. The room was packed with magazine editors & writers, publicists, literary agents and influential entrepreneurs.


You can learn more about my mastermind clients and see photos from the evening here!

Speaking in public is so powerful — you never know what opportunities it could lead to. From giving speeches at the VIP dinners, people have been offered opportunities like TV appearances, book offers or magazine contributions.

Today, I want to dive a bit deeper into how to give a powerful talk. I’ve invited my friend Alexia Vernon, a public speaking coach who specializes in TED talks, to share her expertise with you. Here’s Alexia!


womanFor more years than I care to admit, I was a really “good” speaker, but I wasn’t “great.” I wasn’t transformational or soul-stirring (i.e., the kind of speaker who has audience members running up to her afterwards to sign up for her programs).

I couldn’t understand why. I’d spent nearly a decade overcoming my paralyzing fear of public speaking. People told me I was a great speaker and that I was so polished.

I now know that to consistently be an audience favorite, you must be a lot more than well-researched and accomplished.

Through studying the speakers who inspired me (and got paid the big bucks — like $10,000 per talk), I discovered five things that they each did in their talks. Today, I want to share them with you.

1)  Begin with a compelling story.

We’ve all heard speeches that started with the speaker thanking the event producer or listing their professional background. (Usually, those leave us bored and slightly distracted.)

Instead, you want to grab the audience’s attention from the moment you start talking. The way to do that is through telling a powerful story that takes the audience on a journey with you (just like in TED talks).

This is so essential because people aren’t looking for more information — they’re looking for inspiration! We all want to be entertained just as much as we want to be educated. A story allows you to connect on an emotional level, creating a powerful experience for the listener.

2)  Clearly articulate just one “idea worth sharing”.

When you look at the talks that have gone viral by speakers like Simon Sinek or Brené Brown, their talks are centered around just ONE unique idea.

I used to really struggle with this one. I either tried to cover far too many topics, or I would summarize what other people said rather than giving it my unique twist and voice.

Focus on just one key idea that hasn’t been heard before. This should be something that you want your audience to understand, be passionate about and spread along with you.

3)  Ask questions that prompt “aha” moments

When people experience a mindset shift from something you shared, they’ll feel a deeper connection with you. The way to do this is through asking questions that gets them to look at their challenges in a whole new way.

For example:

  • If fear were out of the equation, what daring action would you take in your business?
  • If you had 6 months left to live, what would you do in your life?

At the end of the day, your talk is about the people listening. If you can prompt an internal shift, the experience becomes more powerful for them.

4)  Stick to the allotted time frame for your speech (and be innovative in how you use it).

Rather than viewing 18 minutes or 30 minutes with your audience as a constraint, view it as an opportunity.

Here’s an idea of you should structure it:

  • 25% of your time should be spent in the intro, rousing their curiosity and interest.
  • 50% should be spent in the body of the speech.
  • 25% should be spent in the close, inspiring them and inviting them to take concrete action.

Remember: your goal is to make your audience as passionate about your big idea as you are. This is how they will be inspired to spread it!

 5)  Continue to engage with your audience after the event.

When you follow the four strategies above, you’ll likely convert audience members to fans (and in many cases, clients!).

Sometimes, they’ll sign up to work with you right at the event. Other times, they’ll need to get to know you better first.

Make sure to have a clear way for them to sign up for your newsletter list. You could offer free strategy sessions, give a free gift, or simply have a sign-up sheet in the back of the room.

Afterwards, follow up with your new subscribers, and nurture your relationship with them by sending them your best content.


Are you ready to share your message with more people?

It starts with identifying your signature story and your “idea worth spreading.” Alexia has created a new video series to help you do exactly that! Check it out here (it’s free!).



Two big announcements! (please read)

Posted on by Selena Soo, in 'Uncategorized'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

I’ll make this quick! I’ve got two big announcements for you today.

1) This Friday, I’m offering a new, exciting way to work with me privately.

 I’ve received many emails from people who wanted to work with me 1 on 1, but weren’t quite ready for the Publicity Mastermind.

 I created the Visionary Entrepreneur Coaching Program for you.

 You’ll get 1-on-1 coaching with me, plus special group training.

This program is for you if:

  • You’re ready to become seen as the next sought-after expert in your field.
  • You’d love to build a powerful network that can help you grow your business faster.
  • You want to be more visible and share your work on bigger platforms (i.e. magazines, guest posting, podcasts, speaking).

You just need the right strategy and mentorship to achieve these goals.

I’ll be announcing all the details on Friday to my VIP list only. (I will not be sharing this publicly.) Get on my VIP list here.

2) I’m hiring two assistants!

I’m looking for two organized, reliable and warm individuals to join my team. I’m hiring for the positions of:

  • Client Happiness Assistant
  • Operations Assistant

Both positions are entry-level, with flexible hours and growth opportunities. Time commitment is 5 – 12 hours per week.

Apply here to be a part of my team!

(If you know of anyone great for these positions, please forward this email along!)



#1 secret to reaching your goals (do you know it?)

Posted on by Selena Soo, in 'Uncategorized'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Have you ever looked at successful entrepreneurs who seem to effortlessly build 6- and 7-figure businesses and wonder… is running a business just easier for them?

You see them hosting beautiful retreats overseas, getting tons of attention for their latest video series, and selling info products to thousands of excited students.

Meanwhile, maybe you tried to launch a group program and just a small handful of people (or perhaps no one) signed up. Or you posted an article you poured your heart and soul into, and no one seemed to notice.

In the back of your mind, you wonder: Were they born with a special “entrepreneur gene” that makes everything they launch turn to gold?

It’s not that they all have a special gene. The powerful and often overlooked trait I’ve discovered among successful 6-figure and 7-figure entrepreneurs is commitment.

Being an entrepreneur is not easy. It demands long hours, continual self-promotion, and major financial investments. For those who make it top the top, it’s because they are committed to doing whatever it takes to get there.

They’re willing to take extraordinary actions to reach their goals — no matter how uncomfortable, scary, or inconvenient they are.

That’s what makes them successful.

For example, my client Julie Parker is one of the top coaches in Australia. She runs a popular coaching school called Beautiful You Academy and an online magazine called inspired COACH. To say that she’s busy would be an understatement!

She’s also in my Publicity Mastermind and has to take 20+ hour flights (each way) to make the retreats in New York. And to make our group coaching calls, Julie has to get up at 3am in Australia. When I gave her the schedule, her response was, “Great! I have marked them in my calendar!”

I was so touched and moved by her commitment. Most people wouldn’t consider waking up in the middle of the night for a call. However, Julie told me she wouldn’t miss these calls for the world. This is just one example of why she is so successful.

Today, I have a question for you… how committed have you been to your success?

Have you been taking extraordinary actions — even the uncomfortable, scary and inconvenient ones?

If you haven’t, don’t worry. Now is the perfect time to recommit to your business goals. Here are five tips to help you recommit to your success and take powerful action:

1) Start with your “why.”

Do you remember why you started your business?

Were you tired of being chained to your day job? Did you fantasize about helping thousands of people have better lives? Did you dream of jumping out of bed every morning to start your day?

It can be easy to forget why we are working so hard. Reconnecting to why you want a successful business can help you stay focused and take massive action.

2) Determine your top 3 priorities for this fall.

The goal of “growing my business” or even “reaching six figures” won’t get you very far. You need to be clear on specific actions that would move the needle in your business.

For example:

  • Enroll 5 new private clients
  • Generate an additional $1,500 per month
  • Get 100 more email subscribers

Once you have determined the specific goals that will move the needle in your business, you can break them up into smaller steps. For example, if you’d like to get 5 more private clients, your smaller steps could be:

  1. Research networking events in my city
  2. Purchase tickets in advance and book the event on my calendar
  3. Schedule strategy sessions with 5-10 potential clients I meet at events
  4. Follow up with other potential leads via emails and phone calls every Monday and Tuesday

If you aren’t sure what steps to take, that’s a sign that you might need to work with a coach or enroll in a program to get the right strategy towards your goals. (If you’d like to get on the waitlist for Get Known, Get Clients in 2015, you can do so here.)

3) Add a Commitment Hour into your daily schedule.

I view my business as a baby. It relies on me to be fed every day. (You would never feed your baby just once a week!) If I need to get up at 6am to take care of it, I’ll do so. It’s up to me to nurture it so it can be a healthy, thriving business.

The Commitment Hour is a great way for you to “feed” your business. This could be developing a new offering, getting on the phone with a prospective client, or planning your goals for the next quarter.

Try adding in this focused hour of quality time with your business every day — when you are focused on the right things, magic happens!

4) Take time every night to plan the next day’s most important tasks.

Take 10 minutes at night to make a list of the top 3 things you want to accomplish the next day. These 3 things should relate to your top priorities. Leave this list on a post-it on your computer so it’s ready for you in the morning. Make sure to get started on at least one of these tasks within the first hour of your day.

As entrepreneurs, we have to constantly make decisions. By having the task list waiting for you in the morning, you’re less likely to procrastinate, because the decision is already made for you. When you cross those items off your list, you feel a huge sense of accomplishment!

5) Say no to invitations that distract you from your priorities.

Saying “no” is one of the most important practices you can have as an entrepreneur. When you say no, you are honoring your time — your most valuable asset.

Each time someone invites you for a coffee date, phone date, or event, ask yourself: Will this move my top priorities forward? If the answer is no, have the courage to say no. (In a future newsletter, I’ll be sharing scripts you can use for different situations.)

Finally, I’d like to leave you with a video from Bishop T.D. Jakes. You don’t need to be religious to get inspiration from his powerful words. In fact, this is one of my favorite videos. I recently shared this with my clients in Get Known, Get Clients, and they loved it. Watch it here.


So, what top 3 goals are you recommitting to this fall?

Share 1 or all 3 with me on my Facebook page here! Making a public declaration about what you are working towards is a powerful, courageous action. It helps you to stay accountable and often leads to you reaching your goals much faster.

I look forward to hearing from you on my Facebook page, and seeing you succeed this fall!



Have clients ever said this to you?

Posted on by Selena Soo, in 'Uncategorized'

Photo credit: Stephanie Badini

Photo credit: Stephanie Badini

Have clients ever said things like this to you?

“One conversation with you was more powerful than 4 years of therapy!”

“I’ve worked with every coach under the sun, and I feel like you’re the only person who gets me!”

“Finally, my finances are in order!

I found my soulmate!

I lost 30 pounds and feel amazing in my body!

… And it’s all because of you!”

I have no doubt that you have a unique way of changing people’s lives. In fact, the work you do is so important, you feel a spiritual responsibility to reach more people.

And you’ve already accomplished many of the goals you first set out to achieve. You know how to get life-changing results for your clients, and make a good living from your business. But you know in your heart that you’re meant to do so much more.

Whether it’s an amazing coaching program, product, book, or message — you have something special that needs to reach the world.

If this is you, you should consider applying to the Publicity Mastermind.

The Publicity Mastermind is a high-level coaching program where you’ll work with me one-on-one + become a part of an incredible community of like-minded, visionary entrepreneurs.

Here are a few of the exciting results my Publicity Mastermind clients have gotten.

ss1Bernardo Mendez (Austin, TX) is a love and dating coach, mentored and trained by Tony Robbins. Through my Publicity Mastermind, Bernardo met the senior web editor for Redbook Magazine.

Soon after meeting, the editor hired Bernardo to help her with her relationship goals! She has already published three articles on Redbook’s website featuring his expert advice, and is also working on a big story where she’ll share her experience working one-on-one with him.

ss2.jpeg Tara Cousineau (Boston, MA) is nationally recognized as a women’s self-esteem expert and one of 12 global ambassadors for the Dove Self-Esteem Project.

Through the Publicity Mastermind, Tara connected with the CEO of Mindvalley Mobile. (Mindvalley is the creator of the Awesomeness Fest, as well as the publisher of courses, iphone apps, and books.)

Now Mindvalley is helping Tara with her iphone app BodiMojo, supporting her as a strategic partner and advisor. They are also helping her to test the app in international markets in the future.

ss3.jpegLeanne Grechulk (Toronto, CA), is a wealth and lifestyle expert and an Amazon best-selling author.

Leanne traded her golden handcuffs in her 20s for the entrepreneurial lifestyle, making it to 7 figures in her 30s. She helps women everywhere to achieve financial freedom (without working 100 hours a week).

Leanne is now working with a top NYC literary agent, who represents numerous New York Times best-selling authors. This agent is helping her to find the best publishing deal for her book! (*Update: Leanne’s book was bought by Rodale for the US and Penguin for Canada)

I’ve spent over 10 years cultivating relationships with some of the biggest names in media, entrepreneurship, and the coaching industry — from the book editors at Oprah Magazine and Glamour to 8-figure Internet marketing entrepreneurs.

I want YOU to have your own powerful relationships with media and influencers. Knowing these people will lead to the opportunities of a lifetime — opportunities that are virtually impossible to get on your own.

The Publicity Mastermind helps you get known and stand out as a leader in your industry. And when you are seen as a leader — here’s what’s possible:

  • 6-figure book deals with a high-end publisher
  • Magazine articles about the important work you are doing
  • Partnerships with industry leaders who can tell their audiences of tens of thousands about you

Rather than trying to achieve your big goals all alone, get there faster through having the support of a powerful network of influencers, super-connectors, like-minded entrepreneurs, and a coach deeply invested in your mission.

Apply for the Publicity Mastermind here.



How to get your book into Oprah Magazine

Posted on by Selena Soo, in 'Uncategorized'

53ac8f9e84c49f71f6b2d464If you want your book read by millions, what’s the fastest way to get there?

You’d need your book endorsed by a publication that reaches millions — like O, The Oprah Magazine.

My friend Abbe Wright used to work in-house at O, The Oprah Magazine, reviewing books for their monthly column. Now she writes for Glamour Magazine, and continues to write features and review books for many magazines and online outlets.


I wanted Abbe to share what it takes to get YOUR book into O, The Oprah Magazine. Here’s what she had to say…


Amongst all the books you received at Oprah, how did you decide which books to review?

There were at least 25 books on my desk each day, along with hundreds of email pitches, so I couldn’t respond to everyone. However, I did my best to give each book a chance by reading the first 20 pages. We always featured a mix of really well-known authors and new authors. I always gravitated towards the underdog.

If I had a relationship with someone, I’d make the extra effort to consider their book and follow up. Having a great book cover and strong endorsements also helped certain books to stand out.

  •     How would someone go about creating a relationship with a book editor?

Editors are very busy. There are hundreds of people asking for our time every day. While it’s a nice gesture to ask an editor out to coffee or lunch, it’s going to be tough for us to do.

Here’s what I recommend instead:

1. Write a strong email. I can’t stress enough how important this is. Know how to craft an email with words that will grab my attention.

2. Do your research about what magazine you are pitching to. Know the types of books they cover, and if yours would be a fit. You’d be surprised by how many books I would get that are not a fit at all for the Oprah audience.

3. Do your research about the editor you are pitching to. For example, I would love when someone would mention that they enjoyed an article of mine, or wanted to pitch something related to something else I’d published. The extra effort is definitely noticed and appreciated!

4. Send the book in creative packaging. One of Selena’s clients, Christine Egan (author of The Healthy Girl’s Guide to Breast Cancer), sent me her book with a glass straw, which I now use every day. Other books arrived with confetti or cookies, which were always fun! (I’m not saying you have to butter me up, but those books certainly stood out!)

5. Have great press and powerful endorsements. I also love to see what buzz you’re getting for your work. What are other authors saying about your book? Who else is in your inner circle, raving about you?

  •    Do you have any other tips for readers?

Be active on social media. It’s a great way to get your voice heard and get noticed. For example, I came across one author because I saw her interacting with my colleagues on Twitter. She was posting funny tweets about her writing process. I started following her.

Six months later, I met her at a party and then we built the relationship very organically. When her book came out, she emailed me and said she would love for me to read it — which I did! By that point, I felt very invested in her success.

While the book wasn’t exactly for the Oprah reader, I went out on a limb and reviewed it for Oprah.com.


Abbe will be at the Publicity Mastermind VIP Dinner this fall, along with other influencers and people in the media.

As Abbe said, the best way to get noticed by a magazine editor is by building a relationship the right way.

As you reach your next level of success, it’s not just about what you know. It’s about who you know. Through the Publicity Mastermind, I provide my clients with opportunities to meet people who can open up doors to the opportunities of a lifetime.

It can take many years to try to meet and build relationships with the people I’ll be introducing you to at the Publicity Mastermind (like top media, literary agents, online influencers, and big brands looking for spokespeople).

The good news is you can shortcut that process.

There are three spots left for the Publicity Mastermind. Is one of them yours?

Apply for the Publicity Mastermind now.



How she got a regular spot on the Today Show

Posted on by Selena Soo, in 'Uncategorized'

Have you ever wondered how certain experts become regulars on national TV? With tens of thousands of people vying for these coveted opportunities, what’s the secret to getting chosen?

todayValorie Burton, Gabrielle Bernstein and Stefanie Ziev on the Today Show

Today I want to introduce to my friend Stefanie Ziev, known as “America’s Life Coach.” Stefanie has a regular segment on the Today Show, called “Coach Me If You Can,” along with coaches Gabby Bernstein and Valorie Burton.

Stefanie is also featured as the life coach for Mike “The Situation” from Jersey Shore in the new TV series, The Sorrentinos!

Now you may be wondering — how could being on TV help your business?

When you’re featured on television, people start seeing you as the go-to leader in your industry. Demand goes up for your services. Clients start coming to you, versus you having to chase people or endlessly convince them to work with you. National media coverage is also one of the fastest ways to develop your high-end brand

Stefanie will be giving my clients insider secrets to landing television opportunities at the upcoming Publicity Mastermind retreat.

And I’ll be sharing at the end of the email how you can apply to be a part of this VIP year-long coaching program

Now if you are wondering how Stefanie got these big breaks, she’s sharing her story here today! Read on…

Screen shot 2014-07-29 at 9.24.53 PMStefanie Ziev, “America’s Life Coach,” on the Today Show

Question: Having a regular a spot on the Today Show is every expert’s dream! How did you make it happen?

Getting opportunities in the media (or in life) is 150,000% about relationships. 

A few years ago, I had met Steve, a producer at the Today Show, at a networking event. As I am a curious person by nature, and genuinely interested in people — I immediately asked him 50 questions about himself!

Steve mentioned that he was looking to break into reality TV.  Since I knew a lot about reality TV, I offered some advice and introductions to people I thought he should know.

Steve then asked me what I was up to. I excitedly told him about my life coaching business and desire to share my work on national TV and serve at a higher level. He then said to me, “Well, we should get you on the Today Show.” I promptly agreed!

Within one week, Steve set a meeting with 3 additional Today Show producers, where I pitched my idea for a segment. 15 minutes later, they booked me for my first segment.

A few weeks later, Steve called me and said: “Stefanie, they loved your appearance on the show. They want to do your idea ‘Coach Me If you Can’ as a monthly segment! This never happens!”

I have now been on the Today Show as a guest expert seven times. This has opened the door to many more opportunities, including being featured as Mike “The Situation” Sorrentino’s life coach on his reality TV show The Sorrentinos.

Did I have an advantage through the relationships I had? Absolutely. In order to get these opportunities, it’s essential to have the right people endorsing you and making introductions for you.

Then, once you have those introductions, you need to know how to add huge value and build real relationships.

And finally, you must be able to create a pitch that can knock a producer off his feet in the first 15 seconds.

Getting media exposure is the most powerful way to boost your brand, position yourself as an expert, and reach bigger audiences. I’m excited to share more details with Selena’s Mastermind clients!

Stefanie Ziev is a Certified Life Coach and founder of the On the Hook™ Movement.  She appears regularly as an expert on NBC’s Today Show and has been featured on Good Morning America, The Sorrentinos, The Lisa Oz Show, and more. To learn more about Stefanie and her work, please visit her website:  www.StefanieZiev.com.


As Stefanie said, getting opportunities in the media (or in life) is 150,000% about relationships.

That’s why I created the Publicity Mastermind.


The Publicity Mastermind is a high-level coaching program where you’ll work with me one-on-one to develop a powerful network of influencers, increase your visibility, and grow your business. 

Along with connecting with VIPs and influencers who can open up doors for you, we’ll also create strategies for having successful launches and scaling your business so you can reach more people.

This Publicity Mastermind is designed for experts, coaches and authors in the “live your best life” space (i.e. health & wellness, spirituality, love, money and career). My biggest passion is helping the next generation of thought leaders share their powerful message, product, book or service with the world.

I have already started accepting people into the current Publicity Mastermind coaching program. We have 4 spots left. Is one of them yours?

Apply now for 1 of the 4 remaining spots.

(The remaining seats will be filled on a first-come, first-served basis.) I look forward to reading your application!



It’s my birthday! a gift for YOU inside

Posted on by Selena Soo, in 'Uncategorized'

Screen Shot 2014-05-27 at 9.15.52 AMToday is my birthday!

I’ve been reflecting on how grateful I am to do the work I do. I love helping people and sharing the ideas I’m truly passionate about.

One of those ideas is adding value to the people who are deeply important to you.

And, YOU are so important to me! So on my birthday, I want to give you a gift!


I’ve put together an updated version of my signature presentation, Get VIP Access to Media, Influencers, and Online Stars: 3 secrets to elevate your brand, supercharge your earnings, and get the big opportunities (that everyone wants).

Here’s what I share in this video:

  • The fastest ways to become seen as the go-to expert, so that you can charge top dollar for your products and services
  • How to create powerful relationships with magazine editors, top online entrepreneurs, and other VIPs who can open up big doors for you
  • How to get endorsements from celebrities and high-profile individuals, who become your biggest fans, referral partners, and affiliates

You can watch the video HERE. Just use password: VIP.

Little Selena 2

A lot of people often ask me: How can I help you?

Well there’s a special way you can help me today that I would so deeply appreciate. I want to reach more people with my work. Here’s how you could help me do that:

Just share this post on Facebook.

When you share my post on Facebook, you can add a little personal note at the top.


Here are a couple things you could say with your share:

  • “Love this amazing video by business + publicity strategist Selena Soo! She shares the best ways to become known as the go-to expert in your field!”
  • “Want to get more attention for your biz? Whether you want more media, speaking opportunities, or high-end clients, Selena Soo will show you how in this video!!”
  • “It’s not just what you know, it’s who you know. Business + publicity strategist Selena Soo will show you how to build powerful relationships with media, influencers, and online stars who can open up big doors for you.”

Thank you for giving me the best birthday gift ever, and being a huge part of my life year-round!



How do I meet new people? (2 events I recommend)

Posted on by Selena Soo, in 'Uncategorized'

Screen Shot 2014-05-27 at 9.15.52 AMHope you’re having a great summer! I’ve been doing some traveling, and also having a blast teaching my 6-month program Get Known, Get Clients.

One of the most common questions I get is: “How do I meet new people to grow my business?”

I always tell people to build your network before you need it.

Don’t wait until you’re desperate for clients to start meeting new people. Don’t begin connecting with influencers the moment you need something.

It’s important to be consistently meeting new people, cultivating relationships, and adding value to people’s lives.

Today we live in an online world, so there are lots of opportunities to connect on Facebook, Twitter, and over email. However, nothing replaces real-world connection with people.

That’s why I recommend that you make it a priority to attend high-quality events.

A few other reasons why:

  • The right events are packed with important people who can help you grow your business — such as prospective clients, affiliate partners, influencers, or potential mentors. All in one room!
  • At events, you’re able to form bonds more quickly (in ways it could take months or years to do online).
  • Events are the best way to reach many of the people who are harder — or virtually impossible — to reach online. It might be difficult to get these influencers to respond to your email (if you are 1 in 500 that emailed them that day). However, if you’re sitting next to them at a conference, it’s easier to strike up a conversation.
  • Event organizers have spent up to a year to create an amazing experience for you. They’ve spent countless hours planning the activities and workshops, inviting speakers, and even creating menus. And all you have to do is show up and enjoy it!

However, you’ve probably showed up to networking events before with good intentions, only to leave empty handed, feeling like it was a waste of time. So you want to strategically choose which events you will invest in.

A few questions to help you select the best events:

1) Who is organizing the event?

Is the host an established organization or individual? Do they have a track record for hosting successful events and bringing together incredible people?

2) What is the size of the event?

Is it an intimate group of 12 people, or will it be a packed room of 200 people?

3) Who is the event going to attract?

Will there be potential clients or referral partners at this event, or opportunities to connect with influential VIPs? Make sure that the events you attend attract the people you want to build relationships with.

4) Do people have to pay for the event?

If people pay for the event, it shows these individuals are willing to invest in themselves and this area of their lives. If you are seeking new clients, that’s definitely a quality you want to look out for!

There are two events coming up organized by my friends that I encourage you to check out! These are both amazing opportunities to grow your network, build relationships with influencers + VIPs, and also have some fun!

Soul Camp

My friends Ali Leipzig (Graphic Designer + Body Confidence Coach) and Michelle Goldblum (Branding Expert) are the creators of Soul Camp.

They’ve packed the 3-day retreat from Sept. 4-7 with activities like an opening night bonfire, disco night, outdoor activities, and nonstop workshops led by “camp counselors” — leaders in fitness, yoga, nutrition, and transformation. A few of the leaders include Nisha Moodley, Alex Jamieson, Terri Cole, Serena Dyer, and Meggan Watterson.
Not only is Soul Camp an amazing opportunity to meet top experts and new friends — it’s going to be a ton of fun too!

Find out all the details about Soul Camp here.

Camp GLP (Good Life Project)

Another great adult camp experience is led by Jonathan Fields, creator of the Good Life Project. He calls Camp GLP “Summer Camp for World-Shakers.”

Over 3 days (Sept. 11-14), Camp GLP will have workshops on entrepreneurship, podcasting, branding, and more. They’ve also got lots of play and activities (like rock climbing, arts & crafts, kayaking and more).

Heads up – They are offering a $200 discount that ends on July 15. So if you’d like to attend, get your ticket right away!

Find out more about Camp GLP here.


Both of these events include lots of play + rejuvenation, plus the opportunity to meet like-minded entrepreneurs and individuals interested in personal growth.

I recommend you check them out!


S2 Groupe turns 2 years old + my summer plans

Posted on by Selena Soo, in 'Uncategorized'

selenaHope you are enjoying the summer!

My June began with a bang. In the first week, I kicked off my 6-month group program Get Known, Get Clients, led my Publicity Mastermind retreat, and had a party to celebrate S2 Groupe’s 2-year anniversary. I’ve included a photo below, and you can see more photos here in my Facebook album.

anniversary party 2

Now I’m heading off to Utah to unplug and be in the mountains. It’s been a long time since I’ve taken a vacation like this, and I’m really excited!

Now I would love to hear from you. Please join me on the blog and let me know what you’re doing to rest and recharge this summer!



Why they joined Get Known, Get Clients (Meet Lexi, James, and more!)

Posted on by Selena Soo, in 'Uncategorized'


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Wow! I’m so excited about the amazing individuals signing up for Get Known, Get Clients.

You see, unlike other group programs, Get Known, Get Clients has lots of personalized elements where I get to know you.

When you join, you get a questionnaire so you can tell me about your business, challenges, and major goals. I’ve had so much fun reading through these over the past few days. (I have so many ideas for each of my students!)

The cart for Get Known, Get Clients closes this Thursday at 2pm EST! I want to help you make this important decision, so today I’m spotlighting a few people who have signed up, and are sharing why they chose to take action.

If you can relate to what they’re saying, then I would love to work with you.

Here’s what people in Get Known, Get Clients are saying:

Lexi Soulios, Alternative Therapist & Personal Healing Strategist

Screen Shot 2014-05-27 at 9.16.05 AM“I knew I wanted to get support and work with a top business coach. The payment plan for Get Known, Get Clients made it an easy investment.

I also didn’t want to be lost doing boring modules by myself and getting no live interaction. Selena is a great teacher — not only will I be learning a lot, but I know it will be a lot of fun! I’m excited to be on the calls with her live, and to ask her my questions as I implement the work.

Knowing that I would get customized feedback was a big selling point that pushed me over the fence! To me it was a no-brainer. I raced to sign up!


Donna Carmichael, Certified Integrative Health Coach

Screen Shot 2014-05-27 at 9.13.15 AM“I’m at the point in my business where I have done everything I know to do on my own. To get and keep more clients, I know I need some top guidance and strategy. I signed up for Get Known, Get Clients because I had a strong gut reaction and a deep knowing that this was the program for me.

I know that what Selena is teaching is the missing link and I am ready and eager to do the work to get to the next level!”


James Kerti, Basketball Scout + Web Designer

Screen Shot 2014-05-27 at 9.13.33 AM“Selena’s webinar was one of the best I’ve ever attended. I saw how powerful her teaching is. She used such great examples and stories. I got so much out of that hour — I can’t imagine what I would get out of 6 months!

I haven’t seen anyone else who offers what Selena can. Between the business strategy know-how, relationship building, and personal branding, I know Selena is the coach who can help me get to the next level.

After following her work for a while, I’m so excited that this opportunity came along to work with her. I knew that now is the right time for me to invest!”


Wahida Lakhani, Storytelling + Communications Consultant

Screen Shot 2014-05-27 at 9.13.51 AM“Get Known, Get Clients feels so much more personal than other group programs.

Having access to a coach who will actually be looking at my work will help me to know I am moving in the right direction instead of spinning my wheels. I’m excited that Selena will be looking at my materials and answering my questions in the Facebook group!

And because the program spans 6 months, it will carry me through an important time in starting my business. I’m so excited to get started!”


Roshni Dominic, Business Mindset Coach

Screen Shot 2014-05-27 at 9.13.59 AM“One thing that stood out to me about Selena was that she replied to my email and sounded really friendly and approachable. I really got that she genuinely cared about me and my business!

Having a full-time job, it can feel overwhelming to try to build my business simultaneously, but the evening classes make Get Known, Get Clients totally doable.

I am super excited about how Selena has laid out very specifically the exact steps to build a 6-figure business, and will be walking us through them in the program.

Knowing Selena has been in my shoes and has managed to build such a successful business helps me to know that she is the right coach for me!”


I am so honored to help each of these individuals get to the next level in their business! And I would love to support you too.

Get Known, Get Clients starts next week (cart closes on Thursday, May 29 at 2pm ET). I will not be offering another program like this until 2015.

If 2014 is the year to start building your six-figure business, make sure to enroll today before it’s too late.


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