Build Your Brand — Reach More People — Change The World
I want to help people like you change the world.
Whether it’s breaking into mainstream media, maximizing publicity for your upcoming book, or becoming the “go-to” expert in your industry, I’ll help you amplify your message, get the attention your business deserves, and realize your personal mission.
Step 1: Build Your Brand
Steve Jobs is Apple. Tony Hsieh is Zappos. Richard Branson is Virgin.
But are you your company?
If you want people to remember you, you need to develop an emotional relationship with them. At the end of the day, people connect with people — not with a logo or a faceless corporate entity.
In today’s attention economy, if people don’t remember you, you cannot help them. You cannot make a difference in their lives. So how do you stand out? How do you position yourself and your company as the absolute best at what you do?
Your brand consists of your core message, your visual identity, the way you talk about yourself, and how others perceive you.
How would people describe you when you’re not in the room? What kind of quality and experience do they expect from you? What are the stories that people share about you? How have you impacted their lives?
Your brand needs to be consistent, memorable, and powerful. Building a strong brand is the first step you need to take before reaching out to the media.
You want to impress the media with your website (they are guaranteed to visit it before deciding to interview or book you). Then you want them to enthusiastically promote you, your product, or your service to their audience.
Most of all, once your target audience hears about you, you want them to remember you. You want them to seek you out. You want them to start building an emotional relationship with you and your company.
Step 2: Reach More People
You may be well-known in your niche with an email list in the thousands. But your message could have an even greater impact on hundreds of thousands (or even millions) more people who could truly benefit from everything you have to share. If only they knew about you.
So how do you get your message, product, or service out to a larger audience?
You need others to promote you.
We’ll start with reaching out to bloggers, local media, and influential online media outlets. Then we’ll leverage this press to secure high-profile coverage from national magazines, TV, and more.
Now what do you do once you secure this press? You’ll want to multiply it.
I’ll show you clever strategies to get more exposure from your media coverage and how to develop long-term relationships with the media (so they become your advocates and continually cover you).
I’ll also show you how to ensure that your media coverage translates to more visits to your website and greater sales for your company.
And let’s not forget about your existing fans, customers, and supporters. I’ll show you the best ways to get them talking about your media stardom and sharing your press with their networks.
Step 3: Change The World
I work with clients whose personal mission is to improve the lives of others. When their business grows, the world becomes a better place.
If you’re in the business of making a difference, it’s your responsibility to make sure as many people as possible know about you.
At the same time, I know that it can be uncomfortable putting yourself out there in such a public way. Your mission is to serve your clients and get them the best results. Your goal was never to simply promote yourself.
But the truth is this — you need to be famous in order to make your biggest impact. You need people to value what you have to offer. You need to gain their attention and trust if you want to transform their lives.
Let’s Do This Together
I’m grateful you took the time to visit my website, and I would love to stay in touch.
If you’d like to get my best tips + resources to increase your visibility AND make more money, I encourage you to take a moment to sign up for my newsletter. From time to time, I’ll have special offers only available to the people on my list, so be sure to sign up below. I look forward to staying in touch!